Dialogmarketing und E-Commerce
Understand customers, integrate channels, and bring digital business models to life: In the Master’s program in Dialogmarketing und E-Commerce (DEC), you’ll combine creative communication with technical expertise. Develop your own apps, launch online stores, and work on real-world projects with industry partners. Become a professional at the intersection of marketing and IT, and bring innovations directly to market.
Profile
Degree
Master of Science (M. Sc.)
Study Language
German,
individual courses in English possible
Standard period of study
3 Semester
Starts of study
Summer and winter semesters
Application deadline
January 15 / July 15
Admission requirements
completed bachelor's degree
Language requirements
Good English skills (proof of B2 level required)
ECTS
90 Credits
Place of study
Campus Offenburg,
Campus Gengenbach
Selection process
Yes (NC)
Do you have any questions about the application or enrollment process?
The team at the Zulassungsamt will be happy to assist you:
Phone: 0781 205-4792 (Mon–Thu 9:00 AM–12:00 PM, Tue 1:00 PM–3:00 PM)
In person: Room: A 007
Everything You Need to Know
Course Content
Perspectives
Fees and Funding
Semester Tuition and Fees
Hochschule Offenburg charges an administrative fee of 80.00 euros per semester and a social contribution of 65.00 euros for the Studierendenwerk Freiburg. In addition, the University’s student body charges all enrolled students a student body fee of 25.00 euros per semester to fulfill its responsibilities. Students on leave of absence from their studies are also required to pay these fees; however, foreign students enrolled on a temporary basis are exempt pursuant to Section 60(1), sentence 2, of the Higher Education Act (LHG).
= 170 euros per semester
Additional costs for PLUS Education degree programs (degree programs with a teaching certification option)
For students in the following bachelor's programs
Elektrotechnik/Informationstechnik PLUS Pädagogik
Mechatronik PLUS Pädagogik
Media Technology/Business PLUS Education
Wirtschaftsinformatik PLUS Pädagogik
an additional fee of 28.00 euros for local public transportation (semester ticket) applies, in accordance with the fees regulations of the Freiburg Studierendenwerk.
Note: You pay the semester fee to Hochschule Offenburg; however, you are enrolled at both Hochschule Offenburg and Freiburg University of Education.
Additional Costs for International Master's Programs
Students in international master's programs must also pay a flat-rate service fee of 150.00 euros per semester.
Tuition Fees for International Students and Students Pursuing a Second Degree
Since the 2017/18 winter semester, universities in the state of Baden-Württemberg have been charging international students tuition fees of 1,500.00 euros per semester and students pursuing a second degree 650.00 euros per semester.
You can find more information about these fees here:
https://www.landesrecht-bw.de/bsbw/document/jlr-HSchulGebGBWrahmen
http://www.bw-studyguide.de/en/studying/finance-and-funding.html
Exceptions to Tuition Fees for International Students:
According to Section 3 of the LHGebG, international students who are not citizens of an EU/EEA country and do not hold a German university entrance qualification are required to pay tuition fees. However, the law provides for a few exceptions.
To determine whether you are required to pay tuition fees, you can use the following information form and send it, completed and accompanied by the necessary supporting documents, to studiengebuehren@hs-offenburg.de:
Tuition Fee Information Form (PDF)
To apply for an exemption from tuition fees, please use the corresponding application form:
Application for Tuition Fee Exemption for International Students (PDF)
Application for Tuition Fee Exemption for a Second Degree Program (PDF)
Pursuant to Section 6, Paragraphs 4 and 5 of the LHGebG, Hochschule Offenburg may fully or partially exempt a limited number of international students from tuition fees if it deems them to be particularly gifted. The requirements, etc., are set forth in the bylaws governing tuition fee exemptions for international students based on exceptional talent. Students at the University can find more detailed information in the relevant announcement on the intranet.
BAföG
Information about BAföG is available on the website of the Federal Ministry of Education and Research. If you have any questions about BAföG, the Freiburg-Schwarzwald Studierendenwerk—which is responsible for Hochschule Offenburg—will also be happy to assist you under the “Money” section. You can submit applications for financial aid at the Studierendenwerk’s branch office on the Offenburg campus.
Studierendenwerk Branch Office
Badstraße 24, 77652 Offenburg
Phone: 0781 205-328
Office hours:
Mon and Wed from 9:00 a.m. – 12:00 p.m. and 1:30 p.m. – 3:30 p.m.,
as well as by telephone appointment
Here you’ll find a PDF in which we’ve summarized the criteria for what are known as “standard achievements”—the requirements you must demonstrate to continue receiving funding after two years of BAföG support.
Contact Person W
Scholarships
A scholarship takes the financial pressure off you. Find the right support in our overview of scholarship programs.
Application
Would you like to submit an application for this degree program?
You won't be able to submit an application again until the summer semester of 2027.
Would you like to find out now which documents you’ll need to submit for an application or later enrollment? You’ll find the relevant information in this checklist:
Checklist for Master's Programs (PDF)
We look forward to receiving your application or direct enrollment for the Summer Semester 2027!
Do you have any questions about the application or enrollment process?
The team at the Zulassungsamt will be happy to assist you:
Phone: 0781 205-4792 (Mon–Thu 9:00 AM–12:00 PM, Tue 1:00 PM–3:00 PM)
In person: Room: A 007
2 degrees, 1 adventure: Your double degree in New Zealand
Get the most out of your master’s degree! In partnership with the Southern Institute of Technology (SIT), we’re now offering you the chance to earn a double degree. You’ll spend at least one semester at SIT in New Zealand and return with two degrees: the Master of Science (M.Sc.) from Hochschule Offenburg and the Master of Applied Sciences (MAM) from SIT.
Do you have any questions about the application or enrollment process?
The team at the Zulassungsamt will be happy to assist you:
Phone: 0781 205-4792 (Mon–Thu 9:00 AM–12:00 PM, Tue 1:00 PM–3:00 PM)
In person: Room: A 007
Contacts