Betriebswirtschaft
Is management right up your alley? Perfect! In the bachelor's program in Betriebswirtschaft, you’ll learn how to successfully manage companies, optimize processes, and make forward-thinking decisions. Here, you’ll lay the foundation for your career as a business administration professional and specifically develop your analytical and teamwork skills.
Profile
Degree
Bachelor of Arts (B. A.)
Study Language
German
Standard period of study
7
Starts of study
Summer and winter semesters
Application deadline
January 15 / July 15
Admission requirements
General or technical university entrance qualification, technical college entrance qualification
ECTS
210 Credits
Place of study
Campus Gengenbach
Selection process
Yes (NC)
Do you have any questions about the application or enrollment process?
The team at the Zulassungsamt will be happy to assist you:
Phone: 0781 205-4792 (Mon–Thu 9:00 AM–12:00 PM, Tue 1:00 PM–3:00 PM)
In person: Room: A 007
Everything You Need to Know
Course Content
You’ll learn how to plan budgets, optimize business processes, develop compelling marketing strategies, and successfully manage innovation.
We provide you with a broad foundation in business administration, and starting in the 4th semester, you’ll set your own focus: You’ll choose between the specializations
Controlling & Finance or
Marketing & Sales.
In the Controlling & Finance specialization, you’ll dive deep into the world of financing methods and decisions and learn how decisions are supported and made within companies. You’ll gain an understanding of the entire corporate value creation process and recognize its importance for modern corporate management. Using practical examples, you will develop the necessary expertise in the Finance module to evaluate financing instruments in the capital market and understand lending between banks and companies. The Controlling 2 and 3 modules also provide you with the tools to organize companies using modern IT tools, analyze variances, and efficiently align everything with the set goals.
If you choose the Marketing & Sales specialization, the focus is on customer management in B2B and B2C. You will learn to understand and analyze consumer behavior and apply your knowledge in marketing research as part of a practical project. Data you collect yourself will be analyzed and evaluated using quantitative methods with SPSS. At the same time, in the service and industrial goods marketing track, you will specialize in the specific characteristics of these markets, such as the extended marketing mix and the buying center. You will also reflect on the areas where artificial intelligence is already having an impact today. You will learn how to develop innovations and cultivate long-term customer relationships through targeted Dialogmarketing. In addition to the legal framework, you will gain insight into e-commerce and technical sales so that you are well-equipped to successfully market products and services in both the digital and analog worlds.
We want you to go beyond mere technical knowledge. That’s why there is a range of required electives that you can choose based on your interests. In addition to technical knowledge, you can specifically develop methodological and social skills here: You’ll hone your problem-solving skills, learn modern decision-making and problem-solving techniques, and develop intercultural competencies.
A special highlight: As part of your studies and in collaboration with the IHK, you have the opportunity to complete training as a Certified Human Resources Specialist (IHK) and further sharpen your professional profile!
If you want to think outside the box, the International Business minor provides the ideal springboard for international roles. Requirements for this include passing three English-language exams at Hochschule Offenburg, an English-language bachelor's degree thesis with an international focus, as well as a semester abroad and a practical internship semester abroad.
Perspectives
With your bachelor's degree, all doors are open to you. Your solid knowledge of business administration is in high demand everywhere: in industry, retail, banking, insurance, and the public sector.
Get a head start in typical career fields such as:
Controlling
Finance and Investment
Accounting and Auditing
Marketing and Sales
Human Resources
Project Management
Organization/IT
Procurement
Business Consulting
Tax Consulting
Fees and Funding
Semester Tuition and Fees
Hochschule Offenburg charges an administrative fee of 80.00 euros per semester and a social contribution of 65.00 euros for the Studierendenwerk Freiburg. In addition, the University’s student body charges all enrolled students a student body fee of 25.00 euros per semester to fulfill its responsibilities. Students on leave of absence from their studies are also required to pay these fees; however, foreign students enrolled on a temporary basis are exempt pursuant to Section 60(1), sentence 2, of the Higher Education Act (LHG).
= 170 euros per semester
Additional costs for PLUS Education degree programs (degree programs with a teaching certification option)
For students in the following bachelor's programs
Elektrotechnik/Informationstechnik PLUS Pädagogik
Mechatronik PLUS Pädagogik
Media Technology/Business PLUS Education
Wirtschaftsinformatik PLUS Pädagogik
an additional fee of 28.00 euros for local public transportation (semester ticket) applies, in accordance with the fees regulations of the Freiburg Studierendenwerk.
Note: You pay the semester fee to Hochschule Offenburg; however, you are enrolled at both Hochschule Offenburg and Freiburg University of Education.
Additional Costs for International Master's Programs
Students in international master's programs must also pay a flat-rate service fee of 150.00 euros per semester.
Tuition Fees for International Students and Students Pursuing a Second Degree
Since the 2017/18 winter semester, universities in the state of Baden-Württemberg have been charging international students tuition fees of 1,500.00 euros per semester and students pursuing a second degree 650.00 euros per semester.
You can find more information about these fees here:
https://www.landesrecht-bw.de/bsbw/document/jlr-HSchulGebGBWrahmen
http://www.bw-studyguide.de/en/studying/finance-and-funding.html
Exceptions to Tuition Fees for International Students:
According to Section 3 of the LHGebG, international students who are not citizens of an EU/EEA country and do not hold a German university entrance qualification are required to pay tuition fees. However, the law provides for a few exceptions.
To determine whether you are required to pay tuition fees, you can use the following information form and send it, completed and accompanied by the necessary supporting documents, to studiengebuehren@hs-offenburg.de:
Tuition Fee Information Form (PDF)
To apply for an exemption from tuition fees, please use the corresponding application form:
Application for Tuition Fee Exemption for International Students (PDF)
Application for Tuition Fee Exemption for a Second Degree Program (PDF)
Pursuant to Section 6, Paragraphs 4 and 5 of the LHGebG, Hochschule Offenburg may fully or partially exempt a limited number of international students from tuition fees if it deems them to be particularly gifted. The requirements, etc., are set forth in the bylaws governing tuition fee exemptions for international students based on exceptional talent. Students at the University can find more detailed information in the relevant announcement on the intranet.
BAföG
Information about BAföG is available on the website of the Federal Ministry of Education and Research. If you have any questions about BAföG, the Freiburg-Schwarzwald Studierendenwerk—which is responsible for Hochschule Offenburg—will also be happy to assist you under the “Money” section. You can submit applications for financial aid at the Studierendenwerk’s branch office on the Offenburg campus.
Studierendenwerk Branch Office
Badstraße 24, 77652 Offenburg
Phone: 0781 205-328
Office hours:
Mon and Wed from 9:00 a.m. – 12:00 p.m. and 1:30 p.m. – 3:30 p.m.,
as well as by telephone appointment
Here you’ll find a PDF in which we’ve summarized the criteria for what are known as “standard achievements”—the requirements you must demonstrate to continue receiving funding after two years of BAföG support.
Contact Person W
Scholarships
A scholarship takes the financial pressure off you. Find the right support in our overview of scholarship programs.
Application
Would you like to submit an application for this degree program?
You won't be able to submit an application again until the summer semester of 2027.
Would you like to find out now which documents you’ll need to submit for an application or later enrollment? You’ll find the relevant information in these two checklists:
Checklist for programs with admission quotas (PDF)
Checklist for programs without an admission cap (PDF)
We look forward to receiving your application or direct enrollment for the Summer Semester 2027!
Do you have any questions about the application or enrollment process?
The team at the Zulassungsamt will be happy to assist you:
Phone: 0781 205-4792 (Mon–Thu 9:00 AM–12:00 PM, Tue 1:00 PM–3:00 PM)
In person: Room: A 007
Highlights from the study program
Do you have any questions about the application or enrollment process?
The team at the Zulassungsamt will be happy to assist you:
Phone: 0781 205-4792 (Mon–Thu 9:00 AM–12:00 PM, Tue 1:00 PM–3:00 PM)
In person: Room: A 007
Contacts
