What is this module about? 

In this module, students in their 5th or 6th semester swap the lecture hall for the real business world. Working in small groups, you’ll spend three months as a “junior consultant” tackling real-world research questions relevant to businesses. Students particularly appreciate the opportunity to “apply the theoretical knowledge they’ve gained during their studies in a practical setting.” The process covers the entire research cycle: from designing an empirical study and conducting data collection to deriving concrete recommendations for the company.

Insights into current projects 

The range of partners is broad: from global and national giants such as Hansgrohe, Burda, Edeka, and Markant to regional partners such as Geflügelhof Zapf and Wagner-Systems. Fascinating insights have come to light in current projects:

• Subscription models at Burda (BUNTE): Contrary to expectations, an analysis showed that for customers, the duration of a subscription is a significantly stronger purchasing factor than price

• Consumer behavior regarding food: A project group found that when buying eggs, the type of farming and regional origin are more important to consumers than price, while the shell color plays hardly any role.

More than just statistics 

You’ll learn to use relevant survey and data analysis software. In addition to technical knowledge, you’ll develop essential soft skills: You’ll learn how to structure projects and find solutions as part of a team. The students’ conclusion: “Even though data analysis wasn’t easy for us at first, we still gained a great deal from it—especially with regard to our bachelor’s thesis.” 

The project culminates in a mini-conference held in the beautiful setting of the monastery auditorium, where all groups present their findings on scientific posters and engage directly with company representatives. The project is the ideal preparation for your future career—practical and offering real added value for your future.