Wirtschaftspsychologie

With a bachelor's degree in Wirtschaftspsychologie, you’ll learn how psychological insights drive business success—and empower people—in leadership, HR, marketing, and change management. You’ll gain an understanding of teams, motivation, and purchasing decisions, and apply your knowledge in real-world contexts. You’ll also learn to conduct your own analyses—for example, on mental health or employee satisfaction. This way, you’ll help shape the organizations of tomorrow: human-centered, effective, and data-driven.

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Profile

Degree
Bachelor of Science (B. Sc.)

Study Language
German, English

Standard period of study
7 Semester (inkl. 1 Praxissemester)

Starts of study
Summer and winter semesters

Application deadline
January 15 / July 15

Admission requirements
General or technical university entrance qualification, technical college entrance qualification

ECTS
210 Credits

Place of study
Campus Gengenbach

Selection process
Yes (NC)

Do you have any questions about the application or enrollment process?

The team at the Zulassungsamt will be happy to assist you:

Email: zulassungsamt@hs-offenburg.de
Phone: 0781 205-4792 (Mon–Thu 9:00 AM–12:00 PM, Tue 1:00 PM–3:00 PM)
In person: Room: A 007

Everything You Need to Know

Course Content

Business Psychology is applied psychology in a corporate context. You’ll gain a wide range of skills—from the fundamentals of psychology to business administration, law, and ethics, as well as methodological expertise. You’ll learn how people make decisions in the workplace and as consumers, what constitutes good leadership, and how to effectively lead teams in new work environments and when implementing new technologies.

You’ll become familiar with the tools of empirical social research and statistics and further develop your methodology and interpersonal skills. You’ll put your theoretical knowledge to the test directly in projects with companies. In this way, you’ll create real added value for people and organizations.

Choose 1 of 2 specializations and become an expert in your field:

HR & Organizational Development (HROD)

You’ll learn how to find the right talent, shape modern work environments, and confidently guide teams through change processes. You’ll develop the skills to build healthy, future-ready organizations—from psychologically grounded leadership to the strategic management of digital business models.

Marketing-Oriented Management (MOM)

You’ll pursue specialization in order to understand and influence markets. You’ll use your expertise in market and advertising psychology to discover what truly motivates customers. Based on data and facts, you’ll develop compelling strategies for marketing and sales. You’ll learn to build lasting customer relationships and design innovative concepts that make a difference in a digital world.

The elective track offers you additional freedom: Here, you’ll choose exactly what interests you from a vast and diverse catalog—even beyond your own major. Whether at the “Summer School Burgos” or in courses on “Intercultural Leadership”: you’ll strengthen your international confidence and learn how to collaborate successfully in global teams. In the “Hike and Learn Challenge,” you’ll test your limits in nature, while experiments in human-robot interaction let you explore how we physically react to the technology of tomorrow.

Additional Qualification in International Business Psychology

Gain valuable international experience at one of our partner universities. If you complete three courses in English, write your thesis with an international focus and in English, and complete your practical semester abroad, you’ll earn the additional qualification in International Business Psychology. And you’ll be ready for the global job market.

Perspectives

Your degree opens doors for you in all fields where people work together or make purchasing decisions. You’ll be just as in demand at small businesses as you are at global corporations.

Your fields of work:

Human Resources: You identify the right talent and shape modern work environments.
Marketing & Market Research: You analyze what customers really want, develop psychologically grounded strategies, and thereby influence purchasing decisions.
Organizational Development & Consulting: You’ll support change processes in companies and, as a change agent, actively contribute to the further development of organizations.
Continuing Your Education: After completing your bachelor's degree, you can pursue a master's degree in Wirtschaftspsychologie with a focus on leadership and change management, for example.

Fees and Funding

Semester Tuition and Fees

Hochschule Offenburg charges an administrative fee of 80.00 euros per semester and a social contribution of 65.00 euros for the Studierendenwerk Freiburg. In addition, the University’s student body charges all enrolled students a student body fee of 25.00 euros per semester to fulfill its responsibilities. Students on leave of absence from their studies are also required to pay these fees; however, foreign students enrolled on a temporary basis are exempt pursuant to Section 60(1), sentence 2, of the Higher Education Act (LHG).

= 170 euros per semester

Additional costs for PLUS Education degree programs (degree programs with a teaching certification option)

For students in the following bachelor's programs

Elektrotechnik/Informationstechnik PLUS Pädagogik
Mechatronik PLUS Pädagogik
Media Technology/Business PLUS Education
Wirtschaftsinformatik PLUS Pädagogik

an additional fee of 28.00 euros for local public transportation (semester ticket) applies, in accordance with the fees regulations of the Freiburg Studierendenwerk.

Note: You pay the semester fee to Hochschule Offenburg; however, you are enrolled at both Hochschule Offenburg and Freiburg University of Education.

Additional Costs for International Master's Programs

Students in international master's programs must also pay a flat-rate service fee of 150.00 euros per semester.

Tuition Fees for International Students and Students Pursuing a Second Degree

Since the 2017/18 winter semester, universities in the state of Baden-Württemberg have been charging international students tuition fees of 1,500.00 euros per semester and students pursuing a second degree 650.00 euros per semester.

You can find more information about these fees here:

https://www.landesrecht-bw.de/bsbw/document/jlr-HSchulGebGBWrahmen

https://mwk.baden-wuerttemberg.de/de/universities-studies/studying-in-bw/studying-financing/fees-for international students and second studies/faqs?highlight=Studying-fees

http://www.bw-studyguide.de/en/studying/finance-and-funding.html

Exceptions to Tuition Fees for International Students:

According to Section 3 of the LHGebG, international students who are not citizens of an EU/EEA country and do not hold a German university entrance qualification are required to pay tuition fees. However, the law provides for a few exceptions.

To determine whether you are required to pay tuition fees, you can use the following information form and send it, completed and accompanied by the necessary supporting documents, to studiengebuehren@hs-offenburg.de:

Tuition Fee Information Form (PDF)

To apply for an exemption from tuition fees, please use the corresponding application form:

Application for Tuition Fee Exemption for International Students (PDF)

Application for Tuition Fee Exemption for a Second Degree Program (PDF)

Pursuant to Section 6, Paragraphs 4 and 5 of the LHGebG, Hochschule Offenburg may fully or partially exempt a limited number of international students from tuition fees if it deems them to be particularly gifted. The requirements, etc., are set forth in the bylaws governing tuition fee exemptions for international students based on exceptional talent. Students at the University can find more detailed information in the relevant announcement on the intranet.

BAföG

Information about BAföG is available on the website of the Federal Ministry of Education and Research. If you have any questions about BAföG, the Freiburg-Schwarzwald Studierendenwerk—which is responsible for Hochschule Offenburg—will also be happy to assist you under the “Money” section. You can submit applications for financial aid at the Studierendenwerk’s branch office on the Offenburg campus.

Studierendenwerk Branch Office

Badstraße 24, 77652 Offenburg

Phone: 0781 205-328

Office hours:
Mon and Wed from 9:00 a.m. – 12:00 p.m. and 1:30 p.m. – 3:30 p.m.,
as well as by telephone appointment

Here you’ll find a PDF in which we’ve summarized the criteria for what are known as “standard achievements”—the requirements you must demonstrate to continue receiving funding after two years of BAföG support.