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HS Offenburg About us EMI Department Sustainable Design for Engineers Sustainable Design for Engineers Understanding Sustainability. Shaping the Future. Sustainability is no longer a marginal issue. For future engineers, it is becoming increasingly important to be able to evaluate technical solutions not only in terms of functionality and economic viability, but also from ecological, social, and ethical perspectives. To this end, the Sustainable Design for Engineers project is developing a practice- and project-oriented teaching concept at Hochschule Offenburg. The goal is to systematically integrate the topic of sustainability into engineering degree programs and to equip students with concrete methods and tools for sustainable product and process development, the circular economy, and life cycle assessment. What's it about? Students should be equipped to develop technical solutions that meet the environmental, economic, and social requirements of a modern, sustainable society. To this end, various course modules are being developed that build on one another. A central component of these modules is hands-on training in the circular economy and the conduct of robust life cycle assessments (LCAs). Together with the students, a university-wide database containing self-generated primary data will be developed. This database enables students to integrate real-world product data into LCAs and create digital product passports. In addition, students specialize in theoretical and practical knowledge through use cases in real-world application scenarios. Who is this offer intended for? The course offerings are aimed at students in engineering programs at Hochschule Offenburg. They are particularly geared toward students who wish to combine technical development, production, energy, buildings, the environment, or product design with issues of sustainability. Depending on the degree program, these course modules can be incorporated as a required elective. Whether and in what form credit can be granted depends on the specific degree program. The Instructional Modules Module 1: Introduction to the Dimensions of Sustainability Ab WS 26/27 ECTS: 4; SWS: 3; Exam: Presentation The first module covers the fundamentals of sustainability from ecological, economic, social, and ethical perspectives. It also addresses topics such as sustainable product development, sustainability management, reporting, production, and environmental laws and standards. A central element is a case study conducted throughout the semester as a group project. Students analyze a specific product from a company and, working together, develop a well-founded strategic recommendation for action. Click here for the Moodle course Module 2: Field Trip ECTS: 2 SWS: 2 Exam: Presentation The field trip connects the content of Course Module 1, “Introduction to the Dimensions of Sustainability,” with real-world companies and applications. Students gain insights into sustainability-related issues in industry, production, and product development. Module 3: Circular Economy ECTS: 2 SWS: 2 Exam: Written exam (60 min.) This module covers concepts and strategies related to the circular economy. It focuses on material cycles, resource efficiency, recycling, reuse, and the question of how products can be designed to be more circular right from the development stage. Module 4: Life Cycle Assessment ECTS: 2 SWS: 2 Exam: Written exam (60 min.) The Life Cycle Assessment module teaches methodologies for evaluating environmental impacts throughout a product’s entire life cycle. Students learn to organize and interpret life cycle data and to work with tools such as openLCA. Module 5: Use Cases ECTS: 3; SWS: 2; Exam: Project In the use cases, students apply the methodologies they have learned to specific technical problems. In doing so, they can analyze real-world product data, manufacturing processes, or industrial use cases. The goal is to identify improvement measures and make technical decisions based on transparent sustainability assessments. What do students learn? Ethical Awareness and Reflection: Students develop a deep understanding of sustainability and social responsibility in the context of global challenges such as climate change, social justice, and technological change. Critical Thinking and Independent Solution Development: Students learn to critically analyze problems and independently devise sustainable solutions, enabling them to routinely incorporate sustainability into future projects. Sustainable Technical Design: Students gain practical, project-based experience in designing technical solutions that successfully combine three factors: functionality, cost-effectiveness, and environmental friendliness. Use of digital tools: Students understand digitalization as an essential tool for sustainable product development and learn, for example, how to make targeted use of databases on the environmental impacts of materials or energy sources. Practical Application and Teamwork: Using real-world use cases—including those in collaboration with industry—students apply their theoretical knowledge in practice. In doing so, they specifically develop their teamwork and communication skills, as well as their creativity and innovative thinking. Project Funding "Sustainable Design for Engineers" is funded by the Carl Zeiss Foundation as part of the CZS-Rethink initiative. Contact Project Management Mackensen, Elke Prof. Dr.-Ing. +49 781 205-4770 elke.mackensen@hs-offenburg.de Project Coordination Vogt, Yven +49 781 205-179 yven.vogt@hs-offenburg.de Project Team Alle Mitwirkende

HS Offenburg Transfer Transfer Projects Industry on Campus Industry on Campus 2022–2027 The list of companies providing financial and practical support to the project leaves no doubt as to its importance for industrial production in the region. Led by industry giants such as Herrenknecht AG, Hobart GmbH, and Erwin Junker Maschinenfabrik GmbH, a total of 24 well-known medium-sized companies are currently participating in the “Industry on Campus” technology transfer project. In the presence of Michael Kleiner, Director General at the Ministry of Economic Affairs, Labor, and Tourism, company representatives, together with Rector Prof. Dr. Stephan Trahasch, officially launched “Industry on Campus.” Prof. Alfred Isele initiated the financing and organization of the project. Isele teaches and conducts research at the Department of Maschinenbau and Process Engineering at Hochschule Offenburg and heads Industry on Campus. “Mechanical and plant engineering in the state is the driving force behind the energy and mobility transition as well as the safeguarding of prosperity. This must be recognized in our society and especially by the younger generation,” said Michael Kleiner. “The Industry on Campus initiative, jointly supported by industry and the University, will make a valuable contribution to securing a skilled workforce and strengthening innovation and sustainability. I thank all partners for their strong commitment. Strong engineering disciplines and an intensive transfer of knowledge and technology in Baden-Württemberg are key success factors for our industry in the global competition for innovation.” Project Objectives IoC Objective Under the patronage of State Minister of Economic Affairs Dr. Nicole Hoffmeister-Kraut, “Industry on Campus” aims to make large-scale production in the southern Upper Rhine region competitive. Maschinenbau is once again proving to be a driver of future technologies and, through this initiative, is helping to secure a skilled workforce. The project aims to adapt technologies used in large-scale production to medium-scale production runs. To this end, new design models, for example, will be developed. As a result, industrial companies will be able to significantly reduce their energy and material consumption, thereby improving their sustainability performance and lowering costs. At Hochschule Offenburg, the partner companies will receive support through centers of excellence: Application-oriented research is intended to generate innovative solutions in areas such as design and production. Industry on Campus thus creates the framework for close cooperation between academia and industry, making industrial manufacturing in the region fit for the future. The initiative is scheduled to run for approximately five years. The Importance of the IoC Initiative for Securing a Skilled Workforce and Knowledge Transfer Stephan Trahasch emphasized the importance of Industry on Campus for technology transfer in the region: “This collaboration between academia and industry, aimed at ensuring the long-term viability of the southern Upper Rhine as an industrial hub, is a prime example of successful technology transfer. In addition to maintaining our innovative strength, knowledge transfer is about strengthening and securing the pool of skilled workers for the long term. Technical professions have traditionally been well-represented in our region, and our companies need engineers with the best possible training. We are working on this together with our partners. It is important that the University and the business community work closely together.” Ihre Ansprechpartner Projektleiter Isele, Alfred Prof. Dipl.-Ing. +49 781 205-220 alfred.isele@hs-offenburg.de Schneider, Marco Dr.-Ing. +49 781 205-4940 marco.schneider@hs-offenburg.de Waibel, Günther Prof. Dr.-Ing. +49 781 205-4603 guenther.waibel@hs-offenburg.de Rappenecker, Klaus +49 781 205-4809 klaus.rappenecker@hs-offenburg.de Peinhardt, Florian +49 781 205-4750 florian.peinhardt@hs-offenburg.de Nörenberg, Dirk Dipl.-Ing. (FH) +49 781 205-4661 dirk.noerenberg@hs-offenburg.de Volk, Adrian +49 781 205-4926 adrian.volk@hs-offenburg.de Krämer, Pia +49 781 205-4913 pia.kraemer@hs-offenburg.de Pilekic, Christian +49 781 205-437 christian.pilekic@hs-offenburg.de Noack, Nicole +49 781 205-4963 nicole.noack@hs-offenburg.de

HS Offenburg About us W Department Valencia Valencia Statistics Under the Palm Trees: Field Trip to Valencia Interested in statistics by the Mediterranean? A special program offered by the Department of Business takes you to the Spanish metropolis on a regular basis: the field trip to Valencia . In collaboration with the Universidad Europea de Valencia (UEV), you’ll combine challenging academic work with an international atmosphere. Here’s what you can expect: Hands-on learning in the city The goal is to give you direct access to international academic and professional environments. You’ll apply mathematical and statistical methods directly in a real-world setting: Interactive learning: Using the MathCityMap app, you’ll explore Valencia and solve Monte Carlo simulation problems right on the spot. Real-world business cases: For example, you’ll analyze the prospects for success of a startup that builds on the city’s historic silk production. International standards: You’ll work entirely in English , using English-language software and specialized materials. Academic Value: You’ll earn 3 ECTS credits for your successful participation and exam performance. Your final presentation at the partner university A highlight is the visit to the Universidad Europea de Valencia, where you’ll present your findings at a formal ceremony: Presenting in English: You’ll deliver your final presentation to faculty members at the Spanish University—great practice for your future career. International feedback: You’ll receive feedback from a whole new perspective and build your confidence in a foreign environment. Personal development: The project fosters your ability to solve problems independently and boosts your self-confidence. Here’s what our students say “Solving statistics problems on the streets of Valencia and then presenting them to Spanish professors gives you an incredible amount of self-confidence.” “You learn to apply complex models to real-world business ideas. The fact that everything is conducted in English perfectly prepares you for working in global teams.” Start your studies in Offenburg The field trip to Valencia is your “low-barrier” introduction to international mobility during your studies. If you want to study business or Wirtschaftsingenieurwesen and are interested in international projects, we look forward to having you join us! You’ll receive more information directly from us at the Department of Business once you start your studies.

HS Offenburg About us W Department Burgos Summer School Burgos Summer School An International Campus Atmosphere in Castile: Summer School in Burgos Would you like to make international connections, specialize in your language skills, and discover one of Spain’s most historic cities—all while you’re still in school? Every year, Hochschule Offenburg offers an exclusive summer school program at the University of Burgos —a highlight of your academic journey that combines academic knowledge with the Spanish way of life. What to Expect: Academia, Language, and Culture In Burgos, you’ll become part of a unique learning community. Under academic supervision, you’ll immerse yourself in an international setting: Academic Value: You’ll attend lectures in English and complete your coursework (essay and presentation) in English as well. In return, you’ll earn 3 ECTS credits toward your elective. Language skills: In addition to English, Spanish is part of the curriculum—whether you’re a beginner or already have some prior knowledge. Intensive courses are available for various language levels. Practical Focus: You’ll visit international companies in the region, gaining insight into the local economy. A program that leaves nothing to be desired The Summer School is much more than just lectures. The varied social program introduces you to the culture of Castile: A city scavenger hunt and a group tapas night to get to know the other participants and the city. Guided tours of the famous Burgos Cathedral and the Museum of Human Evolution (MEH) . Time for direct interaction with Spanish professors and local students. What fellow students say “The mix is perfect: You improve your English almost without even trying while eating tapas with Spanish students. The 3 ECTS credits are a great bonus for a week full of new experiences!” “The visits to the companies were particularly impressive. Seeing how international business works in Spain gave me a completely new perspective on my studies.” Become part of Hochschule Offenburg Spots for this project are highly sought after and limited to a small group to ensure you receive intensive support. If you’re interested in a program that combines theory with international practical experience, you’ve come to the right place. You’ll learn more about how to register right after you start your studies at the Department of Business!

HS Offenburg About us W Department Northumbria University Northumbria University Global Business Project: International Collaboration with Northumbria University A special highlight of your master's degree program at the Department of Business is the Global Business Project . Through close collaboration with Northumbria University in Newcastle (UK) , you’ll have the opportunity to apply your knowledge in a real-world, international setting and gain valuable intercultural skills. What to Expect: A Focus on Innovation and Sustainability This seminar is dedicated to the central themes of the modern economy: Future-Oriented Topics: You’ll explore social innovation, sustainability, and the development of global business models. Academic rigor: Through an English-language case study, you’ll learn how to bridge the gap between theory and practical application—from the fundamentals of innovation management to complex frameworks. Methodological Skills: Under the guidance of faculty from both Universities, you’ll work with modern tools such as the Business Model Innovation Process or the Triple Bottom Line Approach . Your intensive workshop in Newcastle The project takes place as part of a multi-day intensive workshop on-site in England: International Teamwork: At the heart of the program is your work in mixed teams composed of German students with a master's degree and British MBA students. This enhances your language skills and your ability to work in a team in a global context. Final Pitch: At the end, you’ll present the solutions you’ve developed in a final pitch, which will be evaluated on the spot. Networking: In addition to the academic work, you’ll have time for personal interaction during group evenings in Newcastle. What our students say “Working in mixed teams with British MBA students was an incredible experience. You gain professional knowledge and develop a real feel for international project management.” “It was exciting to apply the theory directly in a pitch. The ‘Learn Nuggets’ from the lecturers prepared us perfectly for the challenges.” Start your master's degree in Offenburg The Global Business Project is part of a long-standing partnership that has been in place since 2018. It shows you just how international your studies with us can be. You’ll receive more information after you start your program at the Department of Business!

HS Offenburg About us W Department Business Understanding the Economy. Shaping the Future. Would you like to study business while gaining hands-on experience, broadening your international horizons, and developing your own ideas? Then the Department of Business at Hochschule Offenburg is the perfect place for you. People from more than 70 countries study and conduct research at Hochschule Offenburg. At the same time, you can discover the world for yourself: Around 80 partner universities and colleges open up opportunities for semesters abroad, international projects, and new perspectives—from Alabama to Newcastle upon Tyne and Strasbourg to Via University. Join over 1,200 students in exploring your options at the Department of Economics and find the degree program that’s right for you. Academic Affairs Research and Institutes Labs and Projects Academic Affairs With us, you’ll learn in a personalized, hands-on, and modern way. Small groups, innovative teaching methods, and direct interaction with professors foster close relationships and personalized support. You can apply your knowledge directly in labs, research and student projects, and through collaborations with companies. Bachelor’s degree, master’s degree, and MBA programs offer a wide range of opportunities for your future. The CHE University Ranking confirms our high quality. Bachelor's Programs Betriebswirtschaft Digital Public Management and Consulting Gesundheitsmanagement und Digital Health International Management and Logistics Wirtschaftsinformatik Wirtschaftsingenieurwesen Wirtschaftspsychologie Master's Programs Betriebswirtschaft Dialogmarketing und E-Commerce International Business Consulting Part-Time General Management Wirtschaftsinformatik Wirtschaftsingenieurwesen Wirtschaftspsychologie Innovative Teaching University is no longer like school – and that is precisely what makes the difference. At the Faculty of Business at Offenburg University of Applied Sciences, you play an active role in shaping your degree programme. Rather than simply learning by heart, the focus is on independent thinking, teamwork and solving real-world problems. Innovative teaching methods, practical projects and close collaboration with businesses combine academic principles with practical application. In this way, you’ll not only gain specialist knowledge but also develop key skills such as problem-solving, creativity and entrepreneurial thinking. Our aim is to prepare you as effectively as possible for the demands of a changing world of work. Read our leaflet ( PDF ) to find out how to successfully complete your degree. Previous slide Icon chevron-left Next slide Icon chevron-right Burgos Summer School Northumbria University Valencia Research and Institutes At our University, teaching goes beyond the mere transfer of knowledge: research and development are an integral part of everyday academic life. This is because our forward-looking and practice-oriented curriculum is developed through direct interaction with applied research, both at our institutes and in the classroom. Learn more about our institutes and their individual research focuses. Research Areas Digital Business & Robotics Additively Manufactured Sensors and Smart Gripping Technology The focus is on the development of fully 3D-printed grippers and sensors for robotics. Additive manufacturing allows sensor structures—such as those for force, displacement, or slip detection—to be integrated directly into gripper jaws and robot modules. This results in sensitive, shape-adaptive gripping systems that can reliably handle even delicate or irregularly shaped objects: functionally integrated, customizable, and cost-effective to manufacture. Wendt, Thomas Prof. Dr.-Ing. +49 781 205-4956 thomas.wendt@hs-offenburg.de AI-powered Robotics Machine learning and neural networks make robots more perceptive and flexible. The research ranges from image-based object and position recognition (e.g., in bin picking) to reliable human-machine differentiation using thermal and camera data, and adaptive grasping and motion strategies. The goal is to develop robotics that understands its environment and collaborates safely and efficiently with humans. Wendt, Thomas Prof. Dr.-Ing. +49 781 205-4956 thomas.wendt@hs-offenburg.de Human-Robot Collaboration and Assistance Systems Collaborative robots share their workspace directly with humans. Researchers are exploring methods for safe speed and distance monitoring, as well as intuitive control concepts—such as eye tracking with sensory feedback—that support people in their work and daily lives. Beyond the technology itself, the psychological aspects of collaboration—including acceptance, trust, and the interaction between humans and machines—are also being examined in collaboration with researchers in the field of Wirtschaftspsychologie. There is also a special focus on change management processes when introducing such systems into companies—ensuring that robotic solutions not only function technically but also succeed organizationally and on a human level. See also Psychology of AI Adoption and Human-AI Interaction Wendt, Thomas Prof. Dr.-Ing. +49 781 205-4956 thomas.wendt@hs-offenburg.de Engineering & Sustainable Manufacturing Digital Planning and AI-driven Optimisation in Production The digitization of engineering processes is a core discipline of industrial engineering. In addition to powerful software tools, methodology plays a crucial role. Only the combination of digital tools, well-established methodologies, and AI-supported, simulation-based optimization enables the planning and implementation of modern, competitively superior production and factory structures. Join us in building the factory/production facility of the future! --> Link to the Virtual Engineering Lab Köbler, Jürgen Prof. Dr.-Ing. +49 7803 9698-4492 juergen.koebler@hs-offenburg.de Virtual "Value stream-oriented Learning Factory" Modern factory planning integrates production engineering, logistics, and architecture. Our research cluster designs sustainable factory and organizational structures using digital twins. Through virtual 3D planning, material flow simulation, and digital ergonomics studies, we correct errors on the computer before the first brick is laid. We offer companies a scientifically validated platform for value stream analysis and innovative training concepts. Take advantage of our Virtual Engineering Lab to ensure a successful digital transformation. Junk, Stefan Prof. Dr.-Ing. +49 7803 9698-4421 stefan.junk@hs-offenburg.de Köbler, Jürgen Prof. Dr.-Ing. +49 7803 9698-4492 juergen.koebler@hs-offenburg.de Finance, Governance & Law Industry-specific Design of Cost and Performance Accounting Are you looking for the right management tool for your business? Accurate cost and performance accounting forms the foundation for your planning and control. Since off-the-shelf solutions often fail to accommodate a company’s specific processes, we support you in developing customized systems. Together, we’ll analyze your company’s unique characteristics and design a controlling structure optimized to meet your goals. Take advantage of our scientific expertise to achieve full cost transparency and make well-informed business decisions. Otte, Michael Prof. Dr. rer. pol. +49 7803 9698-4457 michael.otte@hs-offenburg.de Artificial Intelligence in Management Accounting Would you like to harness the potential of artificial intelligence for your financial controlling? AI-based methods such as machine learning and generative language models open up new possibilities for more accurate forecasts, automated variance analyses, and more efficient reporting. Since the successful implementation of AI always depends on your company’s data, processes, and structures, we support you in identifying suitable areas of application and developing tailor-made solutions. Together, we’ll analyze your management accounting processes, evaluate the benefits of specific AI applications, and design the collaboration between people and machines in your corporate management. Leverage our scientific expertise to improve the quality of your decisions and position your management accounting for the future. Otte, Michael Prof. Dr. rer. pol. +49 7803 9698-4457 michael.otte@hs-offenburg.de Managerial Liability This research project focuses on ensuring that management decisions are legally sound under the law. Under the law, executives must always act on the basis of “reasonable information”—a term that often raises questions in practice. We offer you a scientifically sound, clear framework for the structured evaluation of information. The goal is to provide you with a practical tool that you can use to demonstrably and effectively minimize liability risks in day-to-day business operations. Graumann, Matthias Prof.Dr.rer.pol.habil. +49 7803 9698-4497 matthias.graumann@hs-offenburg.de Marketing & Innovation Marketing of Services and Capital Goods Nowadays, a good product alone is often no longer enough to set yourself apart from the competition. The trend is toward hybrid business models that combine goods and services. We provide you with expert guidance as you expand your industrial service marketing (servitization). Together, we analyze your customers’ needs, design innovative service offerings, and develop appropriate pricing models for goods that require explanation. This enables you to create genuine added value and successfully differentiate yourself from your competitors. Greschuchna, Larissa Prof. Dr. rer. pol. +49 7803 9698-4437 larissa.greschuchna@hs-offenburg.de Direct Marketing und E-Commerce Digital transformation requires flexible sales strategies across all channels. We investigate the success factors of modern direct marketing campaigns and digital e-commerce platforms on your behalf. Through practical, ongoing studies and joint research projects, we analyze the opportunities and risks of digital sales channels. We provide companies with well-founded scientific analyses and clear, easy-to-implement recommendations that enable you to optimize your digital customer touchpoints and measurably increase your sales rates. Müller, Andrea Prof. Dr. rer. oec. +49 7803 9698-4482 andrea.mueller@hs-offenburg.de Customer Relationship Management and Service Management in B2B In the global B2B marketplace, long-term and profitable customer relationships are the key to success. Our research division helps you optimize your customer relationship management (CRM) using data-driven approaches. We examine the precise correlations between customer satisfaction, trust, and long-term loyalty. Through targeted measures, we help you positively influence these factors. Take advantage of our scientific analytical methods to strengthen your customer relationships in a sustainable way and secure valuable market advantages. Greschuchna, Larissa Prof. Dr. rer. pol. +49 7803 9698-4437 larissa.greschuchna@hs-offenburg.de Marketing Research Successful strategic decisions require a solid data foundation. To minimize the risk of making mistakes, we support you with methodologically sound marketing research. Using modern quantitative and qualitative analysis methods, we design market surveys and evaluate them for you using computer-assisted analysis. In doing so, we also make use of the innovative equipment in our university’s specialized laboratories. We provide companies and research partners with precise, understandable data and scientific evidence for complex market scenarios. Greschuchna, Larissa Prof. Dr. rer. pol. +49 7803 9698-4437 larissa.greschuchna@hs-offenburg.de Müller, Andrea Prof. Dr. rer. oec. +49 7803 9698-4482 andrea.mueller@hs-offenburg.de Open Innovation Harness the full potential of external knowledge to boost your innovative capacity. The concept of open innovation enables you to systematically integrate expert knowledge and the creativity of the crowd into your development processes. We research and test methods for efficiently integrating these external sources of inspiration. Benefit from our experience in designing fair incentive systems and legally sound models to keep top talent motivated over the long term. Together, we solve complex problems in an agile and collaborative manner. Denne, Bernhard Prof. Dr.-Ing. +49 7803 9698-4476 bernhard.denne@hs-offenburg.de Technical Sales Selling technical products that require explanation calls for a bridge between engineering expertise and sales talent. We explore precisely this intersection to make your sales processes more successful. Using modern approaches such as user experience (UX) engineering and empathy mapping, we help you gain a deep understanding of your customers’ true needs and workflows. Together, we develop compelling value propositions that are precisely tailored to your customers and secure a clear competitive advantage for you. Denne, Bernhard Prof. Dr.-Ing. +49 7803 9698-4476 bernhard.denne@hs-offenburg.de People & Transformation Leadership in a Time of Change – Skills, Mindsets and Organisational Resilience In a workplace shaped by digitalization and constant uncertainty, we explore the psychological leadership dynamics necessary for successful digital transformation and modern team leadership: New Leadership Skills: We examine the effective leadership of teams across digital tools and distances. Our focus is on changing requirements and expectations, as well as on the extent to which psychological safety, the willingness to admit mistakes, and the removal of destructive power barriers ensure (interprofessional) collaboration and the open transfer of knowledge. Empowering the Digital Organization: We analyze the role of leaders in digital transformation. The goal is to identify relevant future competencies for a holistic, psychological approach to change management in organizational behavior and to establish a resilient culture of error acceptance as the foundation for innovation and organizational learning. Landkammer, Florian Prof. Dr. rer. nat. +49 7803 9698-4443 florian.landkammer@hs-offenburg.de The Psychology of AI Adoption and Human-AI Interaction The integration of artificial intelligence into the workplace is not merely a technological shift, but above all a disruptive psychological transformation of collaboration. We therefore examine the cognitive and emotional mechanisms that determine the acceptance and success of AI innovations in organizations. Our focus is on the psychological challenges that arise when technological change is perceived as a threat to identity or a fear of replacement, as well as on building and calibrating trust in algorithmic decisions. The goal is to collaboratively shape the interface between humans and AI by designing human oversight and targeted quality checks (quality gates) to ensure that human decision-makers retain a sense of control. In the collaborative project (link to IMLA / Jürgen Seitz to follow), cooperation in multi-agent systems is optimized accordingly to sustainably improve the quality of work outcomes and increase acceptance and usage among employees. See also Human-Robot Collaboration and Assistance Systems Landkammer, Florian Prof. Dr. rer. nat. +49 7803 9698-4443 florian.landkammer@hs-offenburg.de Supply Chain & Operations Digital, AI-Based Solutions in Manufacturing and Logistics The Digital Supply Chain research group investigates how logistics and industrial value-creation systems can be made future-proof through digital technologies, AI, and interconnected data structures. The focus is on linking physical processes with information systems and on data-driven decision-making. The group develops and tests solutions to increase transparency in processes and supply chains, improve decision-making, and foster greater collaboration among companies, systems, and stakeholders. Key areas of focus include AI-based process support, interoperable software architectures, IoT and tracking-and-tracing technologies, and data integration across supply chains. Lutz, Theo Prof. Dr.-Ing. +49 7803 9698-4451 theo.lutz@hs-offenburg.de Logistics for Regional, Resilient, and Sustainable Food Networks Small- to medium-sized farms are forced to close down at a disproportionately high rate, in part because they cannot reach larger markets in an economically viable manner. However, these farms are essential for maintaining a resilient and sustainable food supply in Baden-Württemberg. The goal of various projects is to establish a logistics network—both organizationally and technically—that provides these farms with easy and adequate access to larger sales markets. Dittrich, Ingo Prof. Dr.-Ing. +49 7803 9698-4437 ingo.dittrich@hs-offenburg.de Strengthening Regional Connections to Rail Freight Transport In the Upper Rhine region between Karlsruhe and Weil am Rhein, the potential for shifting freight traffic from road to rail remains untapped because access to economically viable transshipment facilities is either unavailable or unknown. Various approaches and networking initiatives are being used to support the shift to rail through specific projects. Dittrich, Ingo Prof. Dr.-Ing. +49 7803 9698-4437 ingo.dittrich@hs-offenburg.de Transshipment Planning and Control in Intermodal Transport The growing volume of global container traffic demands peak performance from rail infrastructure and transshipment terminals. We help you mathematically optimize the interfaces between rail, truck, and ship. Our focus is on intelligent planning algorithms that control operations and parking spaces in real time. This allows you to respond flexibly even to unforeseen events such as delays or rush orders. The result is minimal wait times, optimal capacity utilization, and more efficient processes for your terminal. Reiter, Joachim Prof. Dr. rer. pol. +49 7803 9698-4472 joachim.reiter@hs-offenburg.de Urban Freight Logistics - Sustainable Supply and Waste Management for Cities How can cities ensure sustainable supply and waste management in the future? The cargo bike, which is often mentioned in this context, may be part of that future, but it is not the ideal solution for a livable city center. Projects are underway in various cities across Germany to develop and implement alternatives. Dittrich, Ingo Prof. Dr.-Ing. +49 7803 9698-4437 ingo.dittrich@hs-offenburg.de Institutes—Researching Tomorrow. At our institutes, we bring together—including across faculties—research topics related to the economic sciences. This creates points of intersection between academia, professional practice, and interdisciplinary questions. ACI Affective and Cognitive Institute WLRI Work-Life-Robotics Institute IDEeP Institute for Digital Engineering and Production Laboratories and Projects Our labs are at the heart of our practice-oriented teaching and applied research. Here, students put their theoretical knowledge into practice, work with modern methods and technologies, and gain valuable experience for their future careers. At the same time, innovative research projects are developed in our labs in close collaboration with companies and industry partners. Discover the diverse labs and projects offered by our department. Our Laboratories Biax-Lab Materials Put to the Test In the Biax lab, materials are thoroughly examined. Using a specialized testing machine, we assess how materials behave under stress and determine their limits. This information is essential for developing safe and durable components. At the same time, the measurement results help make computer simulations more accurate and improve material models. In this way, the lab combines hands-on testing with digital analysis. It is a vital hub for materials testing, product development, and research into robust engineering solutions. Nasdala, Lutz Prof. Dr.-Ing. habil. +49 7803 9698-4474 lutz.nasdala@hs-offenburg.de Consumer Psychology & Behavior Lab Consumer Psychology & Behavior (CPB) Lab How do people perceive products, packaging, and messages—and what conscious and unconscious processes influence their decision-making behavior? At the CPB lab, we investigate these questions using a wide range of methods. In addition to traditional surveys, we use eye-tracking (mobile and stationary) as well as reaction-time-based methods such as the Implicit Association Test (IAT) to objectively measure perception and decision-making. Our research bridges the gap between science and practice in collaboration with companies such as EDEKA, Markant, Burda, Hansgrohe, and isi.sensory futures. Depending on the research question, studies are conducted either in a realistic survey environment or in the University’s computer labs. Students are actively involved in practice-oriented research projects, from design and data collection through to analysis.How do people perceive products, packaging, and messages—and which conscious and unconscious processes influence their decision-making behavior? In the CPB lab, we investigate these questions using a broad range of methods. In addition to traditional surveys, we use eye-tracking (mobile and stationary) as well as reaction-time-based methods such as the Implicit Association Test (IAT) to objectively measure perception and decision-making. Our research bridges the gap between science and practice in collaboration with companies such as EDEKA, Markant, Burda, Hansgrohe, and isi.sensory futures. Depending on the research question, studies are conducted either in a realistic survey environment or in the University’s computer labs. Students are actively involved in practice-oriented research projects, from design and data collection through to analysis. Kraus, Alexandra Prof. Dr. +49 7803 9698-4449 alexandra.kraus@hs-offenburg.de Digital Health Living Lab Hands-on health technologies In the Living Lab of the Health Management and Digital Health degree programme, students can experience the latest technologies in digital healthcare first-hand. Wearables, ultrasound scanners and oxygen saturation monitors demonstrate how vital signs are recorded and analysed today. Students test the devices themselves, assess their usability and explore how medical measurement technology can be integrated into digital care processes. This creates a space where technology, medicine and practical application come together, highlighting the role and potential of digital diagnostics and administration in healthcare. Kohlhaas, Anja Prof. Dr. sc. hum. +49 781 205-4843 anja.kohlhaas@hs-offenburg.de Schinle, Markus Prof. Dr.-Ing. +49 781 205-4853 markus.schinle@hs-offenburg.de , Digital Business Models Lab Workshop on Digital Business Models: New Approaches to Digital Value Creation This lab focuses on how companies can achieve success through digital ideas. We examine platform- and technology-based business models, digital services, and innovative ways to market products and offerings. In doing so, we also explore how these concepts can be implemented in practice. The lab works closely with industry partners and provides a space for analysis, knowledge transfer, and student projects. Gerster, Sabine Prof. Dr. rer. pol. +49 7803 9698-4417 sabine.gerster@hs-offenburg.de Braun, Simone Prof. Dr. rer. pol. +49 7803 9698-4438 simone.braun@hs-offenburg.de Müller, Andrea Prof. Dr. rer. oec. +49 7803 9698-4482 andrea.mueller@hs-offenburg.de Digital Supply Chain Lab Exploring the Digital Supply Chains of Tomorrow The Digital Supply Chain Lab simulates physical processes, data collection, data exchange, and data-driven applications along a supply chain—from suppliers through manufacturers to customers. It provides a practical learning, demonstration, and development environment for companies, researchers, and students. In realistic process scenarios, current concepts, digital technologies, and AI-based applications can be tested, evaluated, and further developed. At the same time, work on demonstrators in research projects supports the early and targeted development of practical results. In this way, the Lab helps make digital supply chains more transparent, efficient, and resilient. Nasdala, Lutz Prof. Dr.-Ing. habil. +49 7803 9698-4474 lutz.nasdala@hs-offenburg.de Saar, Julian +49 7803 9698-4481 julian.saar@hs-offenburg.de FEM-Lab (Finite Elemente Methode) Simulation Instead of a Prototype In the FEM lab, computer simulations are used to analyze how components and products are subjected to stress. This allows for early identification of where a part is strong enough and where problems might arise. This saves time and money because it isn’t necessary to build a physical prototype for every idea right away. The lab supports the development of products that are safer, more stable, and more efficient. It demonstrates how engineers use modern software to improve technical solutions and make complex relationships easier to understand. Nasdala, Lutz Prof. Dr.-Ing. habil. +49 7803 9698-4474 lutz.nasdala@hs-offenburg.de Lean Manufacturing Lab Efficiency Meets Innovation How does lean manufacturing work in practice? In the Lean Manufacturing lab, students in bachelor’s degree and master’s programs use simulation games they’ve developed themselves to learn how to make manufacturing processes more efficient. Exciting simulations demonstrate the successes that can be achieved through lean methods and how these can be integrated into a company’s operations. Here, theory and practice come together to prepare students for the challenges of modern manufacturing! Friedel, Andreas Prof. Dr.-Ing. +49 7803 9698-4487 andreas.friedel@hs-offenburg.de Market-oriented Innovation Management A Place for Ideas and Innovation Innovation begins where ideas take flight and new perspectives emerge. In our creative space, located in the Vorbeck Building in Gengenbach, we work together on creative solutions and develop innovative business models. Here, you’ll find room for fresh ideas and new perspectives. Be inspired by exciting exhibits and inspiring examples that show how innovation works. And best of all: You can do more than just watch—you can try things out for yourself, touch them, and experience what’s possible. Denne, Bernhard Prof. Dr.-Ing. +49 7803 9698-4476 bernhard.denne@hs-offenburg.de Mobile Logistics Lab Logistics Research on the Go The mobile logistics lab, which takes the form of a panel van, expands the Digital Supply Chain Lab and adds a flexible, mobile application unit to Hochschule Offenburg’s lab infrastructure. As an extension of the Digital Supply Chain Lab, it enables the research, development, and demonstration of digital logistics solutions directly on-site at companies. The focus is on AI-based applications, the Internet of Things (IoT), and tracking and tracing. The vehicle features two fully equipped workstations and, thanks to its design and integrated power supply, can operate completely independently. This allows technologies, demonstrators, and process scenarios to be tested, presented, and further developed directly in a real-world business environment. Lutz, Theo Prof. Dr.-Ing. +49 7803 9698-4451 theo.lutz@hs-offenburg.de Saar, Julian +49 7803 9698-4481 julian.saar@hs-offenburg.de Multi-Channel-Management Research Right on the Shelf Here, you’ll experience retail up close: Across 11 running meters of shelving, product displays are optimized, multisensory stimuli (such as scents and music) are analyzed for their impact on purchasing behavior, and multichannel sales strategies are tested. Through real-world projects, new concepts can be developed, tested, and researched directly in real-world applications. In this way, we combine teaching and applied research at the intersection of retail, consumer behavior, and technology. Braun, Simone Prof. Dr. rer. pol. +49 7803 9698-4438 simone.braun@hs-offenburg.de Rapid Prototyping High Tech Meets Creativity Additive manufacturing is more than just 3D printing: it combines innovation, design, and technology! In the Rapid Prototyping Lab, you can see firsthand how prototypes and components are created from a wide variety of materials—from initial ideas all the way to implementation. From student projects to external printing jobs: innovation is capitalized on here. Get inspired and discover how additive manufacturing is changing our world. Junk, Stefan Prof. Dr.-Ing. +49 7803 9698-4421 stefan.junk@hs-offenburg.de Henkel, Marvin +49 7803 9698-4402 marvin.henkel@hs-offenburg.de Virtual Engineering Virtual Reality Meets Industrial Innovation In the Virtual Engineering lab, we dive deep into the world of virtual factory and process planning. Here, research and teaching come to life as we explore simulations and virtual 3D representations. But that’s not all! We use state-of-the-art technology to conduct ergonomic studies for 3D planning and simulation of workflows. Welcome to the future of technology and innovation. Köbler, Jürgen Prof. Dr.-Ing. +49 7803 9698-4492 juergen.koebler@hs-offenburg.de Work-Life Robotics Lab People. Technology. Robotics. At the Work-Life Robotics Institute (WLRI), students work alongside researchers to develop practical robotics solutions for industry and society. The focus is on collaborative and industrial robotics, lean robotics, and innovative applications in caregiving and assisted living—always at the intersection of people and technology. With over 30 industrial robots spread across approximately 2,000 m² of lab space, a high-performance NVIDIA DGX AI server for training and testing modern AI models, and one of the region’s most advanced 3D printing environments—ranging from Prusaand Bambu Lab systems to an industrial 5-axis printing system with 18 processing heads for multi-material and conductive materials—we develop sensor-integrated grippers, functional robotic components, and AI-supported robotic systems. This results, for example, in robotic grippers with integrated sensors or directly printed conductive structures and electronics in robotic components. In real-world projects, you’ll have the opportunity to conduct research, develop solutions, and take on responsibility. Wendt, Thomas Prof. Dr.-Ing. +49 781 205-4956 thomas.wendt@hs-offenburg.de Gehringer, Alexander +49 781 205-1129 alexander.gehringer@hs-offenburg.de Süme, Sinan Emre +49 781 205-1133 sinan.sueme@hs-offenburg.de Projects by and for Students Developing ideas, designing solutions, gaining experience: At the Department of Business, knowledge is not only taught but also put directly into practice. In a wide variety of course and semester projects, students work individually or in teams on real-world issues in business and society. This leads to innovative concepts, digital applications, and concrete solutions—often in collaboration with companies. In this way, students can contribute their own ideas, take on responsibility, and gain valuable experience for their future careers. Business Psychology Project StuCon About Us Contacts Fakultätsleitung dean Eudelle, Philipp Prof. Dr. +49 7803 9698-4431 eudelle@hs-offenburg.de Vice Dean for Academic Affairs and Teaching Baumgärtler, Thomas Prof. Dr. rer. pol. +49 7803 9698-4411 thomas.baumgaertler@hs-offenburg.de Vice Dean for Research Junk, Stefan Prof. Dr.-Ing. +49 7803 9698-4421 stefan.junk@hs-offenburg.de Professor*innen Bantleon, Ulrich Prof. Dipl.-Kfm. +49 7803 9698-4489 ulrich.bantleon@hs-offenburg.de Bärtl, Mathias Prof. Dr. rer. pol. +49 7803 9698-4437 mathias.baertl@hs-offenburg.de Baumgärtler, Thomas Prof. Dr. rer. pol. +49 7803 9698-4411 thomas.baumgaertler@hs-offenburg.de Braun, Simone Prof. Dr. rer. pol. +49 7803 9698-4438 simone.braun@hs-offenburg.de Burkhardt, Achim Prof. Dr. rer. pol. +49 7803 9698-4423 achim.burkhardt@hs-offenburg.de Chasin, Friedrich Prof. Dr. +49 7803 9698-4458 friedrich.chasin@hs-offenburg.de Denne, Bernhard Prof. Dr.-Ing. +49 7803 9698-4476 bernhard.denne@hs-offenburg.de Dittrich, Ingo Prof. Dr.-Ing. +49 7803 9698-4437 ingo.dittrich@hs-offenburg.de Englisch, Dominik Prof. Dr. rer. oec. +49 7803 9698-4385 dominik.englisch@hs-offenburg.de Eudelle, Philipp Prof. Dr. +49 7803 9698-4431 eudelle@hs-offenburg.de Friedel, Andreas Prof. Dr.-Ing. +49 7803 9698-4487 andreas.friedel@hs-offenburg.de Gerster, Sabine Prof. Dr. rer. pol. +49 7803 9698-4417 sabine.gerster@hs-offenburg.de Graumann, Matthias Prof.Dr.rer.pol.habil. +49 7803 9698-4497 matthias.graumann@hs-offenburg.de Gregori, Johann Prof. Dr.-Ing. +49 7803 9698-4490 johann.gregori@hs-offenburg.de Greschuchna, Larissa Prof. Dr. rer. pol. +49 7803 9698-4437 larissa.greschuchna@hs-offenburg.de Hagen, Tobias Prof. Dr. rer. nat. +49 781 205-4676 tobias.hagen@hs-offenburg.de Junk, Stefan Prof. Dr.-Ing. +49 7803 9698-4421 stefan.junk@hs-offenburg.de Köbler, Jürgen Prof. Dr.-Ing. +49 7803 9698-4492 juergen.koebler@hs-offenburg.de Kohlhaas, Anja Prof. Dr. sc. hum. +49 781 205-4843 anja.kohlhaas@hs-offenburg.de Kölz, Manuel Prof. Dr.-Ing. +49 7803 9698-4432 manuel.koelz@hs-offenburg.de Kopp, Tobias Prof. Dr. +49 7803 9698-4396 tobias.kopp@hs-offenburg.de Kraus, Alexandra Prof. Dr. +49 7803 9698-4449 alexandra.kraus@hs-offenburg.de Landkammer, Florian Prof. Dr. rer. nat. +49 7803 9698-4443 florian.landkammer@hs-offenburg.de Lutz, Theo Prof. Dr.-Ing. +49 7803 9698-4451 theo.lutz@hs-offenburg.de Müller, Andrea Prof. Dr. rer. oec. +49 7803 9698-4482 andrea.mueller@hs-offenburg.de Najderek, Anne Prof. Dr. rer. pol. +49 7803 9698-4483 anne.najderek@hs-offenburg.de Nasdala, Lutz Prof. Dr.-Ing. habil. +49 7803 9698-4474 lutz.nasdala@hs-offenburg.de Otte, Michael Prof. Dr. rer. pol. +49 7803 9698-4457 michael.otte@hs-offenburg.de Reiter, Joachim Prof. Dr. rer. pol. +49 7803 9698-4472 joachim.reiter@hs-offenburg.de Rietz, Steffen Prof. Dr.-Ing. +49 7803 9698-4450 steffen.rietz@hs-offenburg.de Roederer, Julia Prof. Dr. rer. pol. +49 7803 9698-4462 julia.roederer@hs-offenburg.de Schäfer, Oliver Prof. Dr. iur. +49 7803 9698-4465 oliver.schaefer@hs-offenburg.de Schlager, Steffen Prof. Dr. rer. nat. +49 7803 9698-4491 steffen.schlager@hs-offenburg.de Schmidt-Tank, Stephan Prof. Dr. rer. pol. +49 7803 9698-4448 stephan.schmidt-tank@hs-offenburg.de Schwarz, Sybille Prof. Dr. oec. HSG +49 7803 9698-4461 s.schwarz@hs-offenburg.de Seyfriedt, Thilo Prof. Dr. rer. pol. +49 7803 9698-4435 thilo.seyfriedt@hs-offenburg.de Stetter, Frank Prof. Dr. rer. pol. +49 7803 9698-4434 frank.stetter@hs-offenburg.de Weber, Jörg-Andreas Prof. Dr. iur. +49 7803 9698-4422 joerg-andreas.weber@hs-offenburg.de Weigert, Jonas Prof. Dr. rer. pol. +49 7803 9698-4382 jonas.weigert@hs-offenburg.de Weiß, Hans-Jörg Prof.Dr.rer.pol.habil. +49 7803 9698-4480 hans-joerg.weiss@hs-offenburg.de Wendt, Thomas Prof. Dr.-Ing. +49 781 205-4956 thomas.wendt@hs-offenburg.de Wenger, Thomas Prof. Dr. rer. nat. +49 7803 9698-4407 thomas.wenger@hs-offenburg.de Sekretariate GM|BW|WP Frei, Christina +49 7803 9698-4436 christina.frei@hs-offenburg.de IML|LH|WIN Herzog, Kerstin +49 781 205-4941 kerstin.herzog@hs-offenburg.de WPM|BWM|WINM|DEC|WIM Strohmaier, Martina +49 7803 9698-4430 martina.strohmaier@hs-offenburg.de Prüfungsamt Examination Board BW|BWM|LH|IML|WP|WPM Weber, Jörg-Andreas Prof. Dr. iur. +49 7803 9698-4422 joerg-andreas.weber@hs-offenburg.de Examination Board WI|WIM|WIN|WNM|DEC Schäfer, Oliver Prof. Dr. iur. +49 7803 9698-4465 oliver.schaefer@hs-offenburg.de Praktikantenamt Betriebswirtschaft (BW) Otte, Michael Prof. Dr. rer. pol. +49 7803 9698-4457 michael.otte@hs-offenburg.de Logistics & Trade (LH) | International Management Logistics (IML) Weiß, Hans-Jörg Prof.Dr.rer.pol.habil. +49 7803 9698-4480 hans-joerg.weiss@hs-offenburg.de Wirtschaftsinformatik (WIN) Nasdala, Lutz Prof. Dr.-Ing. habil. +49 7803 9698-4474 lutz.nasdala@hs-offenburg.de Wirtschaftsingenieurwesen (WI) Wenger, Thomas Prof. Dr. rer. nat. +49 7803 9698-4407 thomas.wenger@hs-offenburg.de Wirtschaftspsychologie (WP) Kraus, Alexandra Prof. Dr. +49 7803 9698-4449 alexandra.kraus@hs-offenburg.de Auslandsbeauftragte*r Betriebswirtschaft (BW) Greschuchna, Larissa Prof. Dr. rer. pol. +49 7803 9698-4437 larissa.greschuchna@hs-offenburg.de Logistics and Trade (LH) | International Management Logistics (IML) Dittrich, Ingo Prof. Dr.-Ing. +49 7803 9698-4437 ingo.dittrich@hs-offenburg.de Dialogmarketing und E-Commerce (DEC) Müller, Andrea Prof. Dr. rer. oec. +49 7803 9698-4482 andrea.mueller@hs-offenburg.de Wirtschaftsingenieurwesen (WI) Friedel, Andreas Prof. Dr.-Ing. +49 7803 9698-4487 andreas.friedel@hs-offenburg.de Wirtschaftsinformatik (WIN) Chasin, Friedrich Prof. Dr. +49 7803 9698-4458 friedrich.chasin@hs-offenburg.de Wirtschaftspsychologie (WP) Bärtl, Mathias Prof. Dr. rer. pol. +49 7803 9698-4437 mathias.baertl@hs-offenburg.de Evaluationsbeauftragte*r Baumgärtler, Thomas Prof. Dr. rer. pol. +49 7803 9698-4411 thomas.baumgaertler@hs-offenburg.de Gleichstellungsbeauftragte*r Braun, Simone Prof. Dr. rer. pol. +49 7803 9698-4438 simone.braun@hs-offenburg.de Beauftragte*r für Marketing und Kommunikation Stetter, Frank Prof. Dr. rer. pol. +49 7803 9698-4434 frank.stetter@hs-offenburg.de BAföG-Beauftrage*r Graumann, Matthias Prof.Dr.rer.pol.habil. +49 7803 9698-4497 matthias.graumann@hs-offenburg.de Locations Study at one of the most beautiful university campuses in Germany: The department of Business Studies is located in picturesque Gengenbach, the gateway to the central Black Forest near Offenburg. Breathtaking architecture on the 12th-century monastery campus, featuring a basilica and herb garden: Our main campus is located in the historic city center of the former imperial city of Gengenbach, where you’ll find state-of-the-art lecture halls and computer labs, innovative learning spaces, and the university cafeteria in the historic monastery cellar. The neighboring Vorbeck Building houses, among other things, the faculty library as well as excellently equipped labs for teaching and research. The Gengenbach Education Campus, which opened in 2013, also offers state-of-the-art lecture halls with the latest computer labs, innovative research and learning labs, and seminar rooms. The Gengenbach Education Campus is just a ten-minute walk away and is thus ideally connected to the Monastery Campus and its infrastructure. Monastery Bildungscampus Vorbeck and Library Dean's Office Dean Eudelle, Philipp Prof. Dr. +49 7803 9698-4431 eudelle@hs-offenburg.de Vice Dean for Academic Affairs and Teaching Baumgärtler, Thomas Prof. Dr. rer. pol. +49 7803 9698-4411 thomas.baumgaertler@hs-offenburg.de Vice Dean for Research Junk, Stefan Prof. Dr.-Ing. +49 7803 9698-4421 stefan.junk@hs-offenburg.de Dean's Office Panzer, Sonja Dipl.-Betriebswirtin +49 7803 9698-4394 sonja.panzer@hs-offenburg.de

HS Offenburg Research Research Groups Digital Supply Chain DSC – Digital Supply Chain Welcome to the "Digital Supply Chain" Research Group We design, develop, test, and implement AI- and IoT-based solutions for manufacturing, logistics, and sustainable value chains. Our goal is to make processes more transparent, efficient, and resilient. To achieve this, we integrate physical processes with operational information systems and data-driven decision-making to support companies through their digital transformation. Our Research Digital Supply Chain Lab Mobile Logistics Lab Insights into Our Research Would you like to learn more about our work and stay up to date on the latest news? Follow us on LinkedIn! There, we regularly take you behind the scenes: We share the latest project results, report directly from our labs, and provide updates on events. Connect on LinkedIn now Our Research Through our research, we work with companies to explore the following questions: How can data from production and logistics be intelligently collected and used to make better decisions? How can we achieve seamless information exchange between systems and partners? How can digital technologies be used to make processes and value-creation systems more efficient, resilient, and sustainable? Do you have a project idea or need support? We’d be happy to help! HyConnect Project A lack of connectivity between H₂ refueling stations and logistics providers makes it difficult to plan supply and demand. HyConnect addresses this with a digital platform for H₂ availability and refueling slot reservations. The goal is to increase planning reliability and competition. To this end, the DSC research group is developing an ML-based pricing service as well as AI middleware that generates LLM-supported adapters, thereby seamlessly integrating transport management systems with HyConnect. Approach to a Solution HyConnect’s technological approach is based on three key pillars that establish a seamless connection between hydrogen infrastructure and logistics: Central Reservation Platform: At the heart of the solution is a digital platform that enables binding reservations of hydrogen refueling capacity. It serves as a tool for directly balancing supply and demand, thereby significantly increasing planning certainty for logistics companies. AI-Based Interface Integration: To simplify communication between refueling station operators and freight forwarders, we are developing an interface integration service based on GPT technologies. This service supports the integration of various software solutions and enables efficient, cross-platform data exchange. AI-Driven Pricing: Machine learning models are used to analyze the price elasticity of hydrogen in order to generate precise price forecasts. This dynamic pricing optimizes the utilization of refueling station infrastructure and increases the economic appeal for all stakeholders. Mission of the DSC Research Group The DSC research group is responsible for the requirements analysis and detailed specifications for the AI-based interface service and the pricing service. In doing so, we are researching and integrating groundbreaking technologies such as agent-based LLM workflows to automate and system-independently connect the flow of information between the fueling station infrastructure and freight forwarders. At the same time, our team is designing machine learning models to predict the price elasticity of hydrogen based on data. In addition to the technical implementation of these services, we are also working on defining the semantic data models and designing the operational workflows. More Information Funded by the Ministry of the Environment, Nature Conservation, and Transportation ( https://www.umwelt.nrw.de/ ) in cooperation with the Ministry of Economic Affairs, Industry, Climate Protection, and Energy of the State of North Rhine-Westphalia ( https://www.wirtschaft.nrw/ministerium ) Project Sponsor Project Management Jülich ( https://www.ptj.de/ ) Project Partners PEM RWTH Aachen University ( https://www.pem.rwth-aachen.de/go/id/fecr/ ) H2 Mobility Deutschland GmbH & Co. KG ( https://h2-mobility.de/ ) MANSIO GmbH ( https://www.mansio-logistics.com/ ) H2 Green Power & Logistics AG ( https://www.h2greenpowerlog.de/ ) Contact Sunderer, Laura +49 7803 9698-4498 laura.sunderer@hs-offenburg.de move.mORe Project Multimodal Logistics in the Upper Rhine Region As part of the move.mORe project, DSC is collaborating with Karlsruhe University of Applied Sciences to support the further development and transformation of logistics for companies in the Upper Rhine region. Together, we are developing an innovation network that bridges research and practice. We are establishing a decentralized logistics campus and implementing pragmatic transfer projects in collaboration with local companies. move.mORe Approach to a Solution The project is based on three closely interlinked pillars. The “Logistics on the Upper Rhine” innovation network offers local companies a platform for exchange on an equal footing. Together, we identify short-, medium-, and long-term practical logistics challenges. We address these challenges in collaboration with companies and students through short-term implementation projects or long-term research projects. To do this, we utilize our decentralized logistics campus, which consists of the laboratory infrastructure of both Universities. In the Digital Supply Chain lab of the DSC research group, we work together with companies and students in a real-world setting on technologies and applications for the digitalization of production, logistics, and supply chains. Karlsruhe University of Applied Sciences conducts research in its lab on the interfaces between IT and operational technology. With our mobile logistics lab, we bring research and technology transfer directly to companies on-site and provide insights into our work at events. The campus is complemented by infrastructure provided by companies, which they contribute either in our labs or at their own locations. Mission of the DSC Research Group The DSC research group leads the move.mORe subproject “Multimodal Logistics” and oversees the innovation network. Its responsibilities also include the development and construction of the decentralized campus, which includes the mobile logistics laboratory. The third focus is on implementing the projects that arise from the research roadmap. More Information Supported by a joint initiative of the Federal Ministry of Education and Research and the Joint Science Conference (GWK) Innovative University Project Sponsor VDI Technology Center GmbH, Düsseldorf Project Partners Research collaboration between Karlsruhe University of Applied Sciences and Hochschule Offenburg Official project website: move.mORe Contact Panitz, Adrian +49 7803 9698-4419 adrian.panitz@hs-offenburg.de The DSC research group has already conducted research on the following projects: KINCHI AI and Order Processing in the Cloud, with Smart Integration of Tradespeople's Apps Small businesses often use software solutions that are not connected to one another via interfaces. Manually entering the same data into multiple applications is time-consuming and prone to errors. The KINCHI project solves this problem with a universal cloud platform that seamlessly connects ERP systems and apps and offers additional value to small businesses. The DSC research group is leading the project and is responsible for the reference process, the data model, and AI services for these businesses. With our services, you can easily identify opportunities for process optimization tailored to your specific needs, analyze your company’s performance in dashboards, and access your business data via a chatbot. Approach to a Solution Based on a process analysis of skilled trades businesses, a standardized order-processing workflow is defined. This forms the basis for KINCHI’s data model and interface concept, which coordinates data exchange between various software solutions via a central platform. This platform utilizes existing technology standards and offers AI services to support trade-related processes. Mission of the DSC Research Group The DSC research group is leading the KINCHI project. It is responsible for developing the reference process, requirements engineering, and the joint development of the platform concept. Based on the platform concept, the DSC research group is also leading the specification of the data model and interfaces, as well as the development of a business model. During the implementation phase, the group’s primary focus will be on developing AI services. More Information Funded by the Federal Ministry of Education and Research Project Management Agency Karlsruhe Project Management Agency Project Partner Actimage GmbH Wirsindhandwerk GmbH geoCapture GmbH HACOMplus GmbH IN-Software GmbH Hans Gottsberg, LLC Konz & Schaefer Ausbau, LLC Kotyza Building Services GmbH & Co. KG Bohnert Carpentry Official Project Website https://www.kinchi.io Contact Lutz, Theo Prof. Dr.-Ing. +49 7803 9698-4451 theo.lutz@hs-offenburg.de KINLI Artificial Intelligence for Sustainable Food Quality Many people expect meat and sausage products that meet high animal welfare and quality standards. In the KINLI project, we developed a proactive approach: Using artificial intelligence (AI) and data analysis, we predict production challenges before they arise. This reduces waste and helps companies meet high quality and sustainability standards in a cost-effective and affordable way. Approach to a Solution A key outcome of the project will be a central data platform that collects all necessary information along the supply chains from many different sources and makes it available for use by AI services. The AI services use the data to alert employees to potential problems and assist them in resolving these issues. The project focuses on two areas as examples: In cooked ham production, machine data and images are combined to meet consumer expectations regarding the ham’s appearance and texture while minimizing waste. The AI is designed to optimize machine parameters and provide guidance on meat processing. In turkey farming, AI is used to analyze images and environmental data to ensure that the birds grow up healthy and safe. Farmers receive alerts about anomalies and can thus take early action to improve animal welfare and health. Another key part of the project is ensuring that people can actually understand and use the AI’s recommendations, regardless of whether they’ve been in the industry for a long time or are new to it. Mission of the DSC Research Group The DSC research group uses data mining to gather the necessary data—which is generated at various points along the supply chain and, when combined, provides insights into the overall process—and analyzes it to identify overarching correlations. This includes, in particular, machine data from ham production and environmental data from turkey farming. The findings are implemented in AI services that generate results that are explainable and comprehensible to employees. In addition, DSC supports the development of the overall concept and the implementation of the data platform. This includes not only various interoperable interfaces but also a holistic data model spanning the entire food supply chain. Demonstrators are being developed for each of the various services to clearly illustrate how they work. More Information Funded by ​​​​​​the Federal Ministry of Food and Agriculture pursuant to a resolution of the German Bundestag Project Sponsor Federal Agency for Agriculture and Food Project Partner Fraunhofer Institute for Applied Information Technology FIT Niederrhein University of Applied Sciences Kolsert KG Sauels Fresh Sausage GmbH Meat Products & Co. KG Official Project Website https://websites.fraunhofer.de/kinli/ Contact Lutz, Theo Prof. Dr.-Ing. +49 7803 9698-4451 theo.lutz@hs-offenburg.de LogIKTram Logistics Concept and ICT Platform for Freight Transport in Tram and Light Rail Cars Conventional last-mile deliveries place a strain on roads, the environment, and local residents, while alternatives in local public transit are rarely used. Using Karlsruhe as a case study, the LogIKTram project developed efficient transshipment and transport procedures to utilize light rail for freight transport. To this end, the DSC research group developed a planning model and, together with the project partners, created an ICT platform for planning and executing shipments. A transferable logistics concept, including economic feasibility analyses, supports the planning and evaluation of this idea in other cities as well. Approach to a Solution Based on stakeholder interviews, an analysis of the transportation needs of potential goods tram customers, and the local conditions of the light rail network, a logistics concept for the Karlsruhe region will first be developed. This concept will serve as the basis for a model for strategic, tactical, and operational transportation planning. Requirements for the ICT platform will then be derived from the logistics concept and the planning model. In addition, requirements for transshipment and transport procedures will be developed based on the logistics concept. The ICT platform and the transshipment and transport procedures will be implemented and demonstrated as prototypes, and will be tested and further developed in simulation models to assess their feasibility and impact on traffic flows. Mission of the DSC Research Group Within the project, Hochschule Offenburg is responsible for developing the logistics concept, the operator and planning model, as well as designing and implementing the necessary software functionalities for freight forwarders and shippers within the ICT platform. For the requirements analysis, the DSC research group uses transport data from potential Gütertram customers, data from the light rail operator, publicly available data from OpenStreetMap (OSM), and information on local public transit schedules and stops via the General Transit Feed Specification (GTFS). This data is also used to conduct feasibility analyses for the implementation of the concepts. To implement the functionalities on the ICT platform, the DSC research group adapts existing data formats for planning and booking transports and supplements them with new, specific data formats. These are intended to ensure smooth communication between stakeholders and, consequently, the efficient handling of transportation via the ICT platform. More Information Funded by the Federal Ministry for Economic Affairs and Climate Action, pursuant to a resolution of the German Bundestag Project Management Agency DLR Project Management (German Aerospace Center) Project Partner AVG - Albtal Transportation Company VBK - Karlsruhe Public Transportation Authority FZI - Research Center for Informatik Init KIT MARLO Consultants GmbH SIMPLAN THALES DB Engineering & Consulting Official project website https://logiktram.de/ Contact Lutz, Theo Prof. Dr.-Ing. +49 7803 9698-4451 theo.lutz@hs-offenburg.de Laboratories Please accept YouTube content This video is provided by YouTube. By accepting, you agree that your data will be transmitted to YouTube. For more information, please see our privacy policy. Accept YouTube content The Digital Supply Chain Lab and the Mobile Logistics Lab offer hands-on experiences with modern supply chains and digital technologies. While the Digital Supply Chain Lab examines and refines processes from supplier to customer using technologies such as RFID, UWB, Industrial IoT, and artificial intelligence, the Mobile Logistics Lab brings research and technology transfer directly to companies and events. This creates flexible demonstration, learning, and development environments for more transparent, efficient, and resilient logistics processes. Digital Supply Chain Lab The Digital Supply Chain Lab simulates physical processes, data collection, data exchange, and data-driven applications along a supply chain—from suppliers through manufacturers to customers. It provides a practical learning, demonstration, and development environment for companies, researchers, and students. In realistic processes, current concepts, digital technologies, and AI-based applications can be tested, evaluated, and developed. At the same time, work on demonstrators in research projects supports the early and targeted development of practical results. In this way, the lab helps make digital supply chains more transparent, efficient, and resilient. Process Visualization Demonstrators Supply Chain: Real-time transparency in a closed-loop container system and throughout the entire order fulfillment process (from supplier to customer) using RFID, UWB, sensor integration, ERP and MES connectivity, and data exchange along the supply chain. Industrial IoT: Data collection in single-unit production via IIoT, including system integration and interfacing with the supply chain demonstrator. Circular Economy: Data-driven integration of R-strategies into the supply chain Project Demonstrators: Hands-on research through interactive demonstrators of our research results tailored to specific target groups. Offers for Businesses Companies can use the lab, for example, for the following topics. Exploring current technologies Joint development of prototypes and demonstrators for the use of these technologies within their own companies Integration and demonstration of their own products and solutions Joint research and development projects Seminars and training sessions Offers for Students The lab offers the following opportunities for students Exposure to cutting-edge technologies in courses Student projects Final theses Technologies The technological focus is on tracking and tracing in supply chains Real-time location systems (RTLS) (Industrial) IoT solutions Artificial Intelligence and Machine Learning Interfaces and data transmission Future-Proof IT and Software Architectures Mobile Logistics Lab Innovation happens where it’s needed—in your warehouse, at your loading dock, or in your yard. With the DSC Research Group’s mobile lab, we bring technology, expertise, and a passion for experimentation directly to your company. At its heart is a Renault Master e-Tech that has been fully converted into a research vehicle: emission-free on the road, self-sufficient in operation, and equipped like a stationary lab. This allows us to expand our lab infrastructure with a crucial capability: the ability to set up and test experiments and demonstrators directly in your real-world operating environment. Everything on board: Two fully equipped workstations for focused work right on site Additional batteries for true self-sufficiency, even far from any power outlet High-performance workstation : computing power for data-intensive applications Swivel touchscreen for presentations and collaborative work Full connectivity via 5G, Wi-Fi, GPS, LoRaWAN, and RFID Workshop equipment and materials for creative team activities The mobile lab was acquired as part of “move.mORe – Sustainable Mobility in the Upper Rhine Region , ” a joint project of the Universities of Offenburg and Karlsruhe, funded by the federal-state initiative “Innovative University.” The target audience consists of companies in the region involved in logistics that want to not only discuss new technologies but also experience and test them firsthand. Contact us—we’ll come by. Use Cases The mobile logistics lab opens up new opportunities for knowledge transfer, as it can operate independently of stationary laboratory infrastructure. The vehicle is flexibly configured to accommodate various applications. Among other things, the vehicle can be used for the following use cases: Capturing and analyzing logistics flows in intralogistics and distribution logistics Setting up demonstrators and conducting trials for tracking & tracing as well as real-time location systems (RTLS) both indoors and outdoors Collection and gathering of logistics-related data from project partners or in trials and test setups Conducting joint workshops directly on-site Presentation and demonstration of project results to the interested public Technologies The vehicle is equipped with a wide range of technologies, including RFID and UWB hardware with corresponding software, GPS and Galileo-based localization 5G, Wi-Fi, and IoT networks Storage and servers Workstations Workshop materials and an interactive display Industry Supply chains in a volatile world require real-time transparency, interconnected IT systems, and reliable forecasts. We support you in optimizing your digital supply chain. Key Areas: Strategy: IoT, AI, and digital transformation planning. Prototypes: AI services and IoT applications for production, logistics, and SCM. Architecture: Design of interconnected, future-proof IT landscapes. Software Selection: Independent guidance on the selection and integration of ERP, MES, and IoT platforms. More Information Team Lutz, Theo Prof. Dr.-Ing. +49 7803 9698-4451 theo.lutz@hs-offenburg.de Panitz, Adrian +49 7803 9698-4419 adrian.panitz@hs-offenburg.de Saar, Julian +49 7803 9698-4481 julian.saar@hs-offenburg.de Wiederoder, Ingo Dipl.-Ing. +49 7803 9698-4453 ingo.wiederoder@hs-offenburg.de Qudeimat, Jumana +49 7803 9698-4393 jumana.qudeimat@hs-offenburg.de Sunderer, Laura +49 7803 9698-4498 laura.sunderer@hs-offenburg.de Student Employees Christian Friedrich Elisa Busam Jonas Walliser Lisa Trüschel Evgeniy Sulimov Marius Köpke Lucas Denon Alumni Robin Brischle Jonas Ziegler Tim Zeiser Publications Reviewed Paperes Pack, C.I.; Zeiser, T.; Beecks, C.; Lutz, T. KINLI: Time Series Forecasting for Monitoring Poultry Health in Complex Pen Environments. Animals 2025, 15, 3180. https://doi.org/10.3390/ani15213180 Tim Zeiser, Alexander Prange, Corinna Köters, Maik Schürmeyer, and Theo Lutz. Parameter Optimization for a Lake Injector. Industry 4.0 Science, 2024, Vol. 40, No. 6, pp. 40–46. https://doi.org/10.30844/I4SD.24.6.40 T. Zeiser, D. Ehret, T. Lutz, and J. Saar, “Explainable AI in Manufacturing,” 2024 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC) , Funchal, Portugal, 2024, pp. 1–8, doi: 10.1109/ICE/ITMC61926.2024.10794363. U. Ertem, T. Lutz, and T. Zeiser, “Bibliometric Analysis as a Means of Efficiently Assessing Trends in Artificial Intelligence,” 2024 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC) , Funchal, Portugal, 2024, pp. 1–7, doi: 10.1109/ICE/ITMC61926.2024.10794216. Ziegler, J.; Menzer, M.; Lutz, T.; Dittrich, I.: Data formats for communication between freight tram operator and forwarder. In: M. Shafik (ed.): Emerging Cutting-Edge Developments in Intelligent Traffic and Transportation Systems: Proceedings of the 7th International Conference (ICITT 2023), Incorporating the 7th International Conference on Communication and Network Technology (ICCNT) (2024) 50, pp. 295–306 Fäßler, Lisa; Dittrich, Ingo; Lutz, Theo; Ziegler, Jonas; Frindik, Roland; Koch, Günter: Logistics Concept for Freight Transport by Tram. Analysis of Logistical Requirements for a Freight Tram Concept, in: Internationales Verkehrswesen 74 (2022) 3, pp. 46–51. Ziegler, Jonas; Dittrich, Ingo; Lutz, Theo; Fäßler, Lisa: Planning Challenges in Intermodal Transport. Data Models for the Exchange of Planning Data for Regional Freight Transport. In: Industry 4.0 Management 38 (2022) 6, pp. 59–62. Seifert, Benjamin; Lutz, Theo: Machine Learning in Supply Chain Management. An Overview of Existing Approaches Based on the SCOR Model. In: Industry 4.0 Management 37 (2021) 2, pp. 49–51. Bruder, Lukas; Neumayer, Dirk A.; Lutz, Theo: Selection Criteria for IoT Platforms. Informed Selection of a Suitable IoT Platform Based on Commonly Used Criteria. In: Industrie 4.0 Management 37 (2021) 4, pp. 55–58. Knapp, Matthias; Lutz, Theo: Master Data Taxonomy—A Systematic Approach to Assess and Migrate Master Data, 2021 IEEE International Conference on Engineering, Technology, and Innovation (ICE/ITMC), 2021, pp. 1–8, doi:10.1109/ICE/ITMC52061.2021.9570250 Unreviewed Papers Zeiser, T., Köters, C., Lutz, T., Schürmayer, M., Köppen, L., Prange, A.: KINLI—Optimizing Supply Chains with Artificial Intelligence to Predictively Promote Animal Welfare and Food Safety. In: Der Lebensmittelbrief (2024), May/June, Vol. 35, pp. 48–49 Lutz, T.; Shuvo, S.; Brischle, R.: KINCHI: Smart Digitalization of Order Processing in the Skilled Trades. In: Forschung im Fokus (2023) 26, pp. 43–45 Dittrich, I.; Ziegler, J.; Lutz, T.; Menzer, M.: LogIKTram: Concepts for Regional Freight Transport via Light Rail. In: Forschung im Fokus (2023) 26, pp. 46–49 Lutz, T.; Ziegler, J.; Zeiser, T.: KINLI: Artificial Intelligence for Sustainable Food Quality. In: Research in Focus (2023) 26, pp. 112–113 Sautter, S.; Haigis, N.; Baumert, M.; Lutz, T.: Machine Learning in Production Planning and Control. In: Research in Focus (2022) 25, pp. 78–81 Fäßler, L.; Dittrich, I.; Lutz, T.; & Ziegler, J.: LogIKTram: Sustainable Tram-Based Freight Transport. In: Research in Focus (2022) 25, pp. 66–68 Directions The entire DSC research group is housed in offices at Schwedenstraße 7 in 77723 Gengenbach, which facilitates seamless collaboration among the individual DSC research divisions. The location offers: a modern work environment in well-lit rooms ergonomic workstations with height-adjustable desks extensive, innovative IT equipment ample space for personal growth Job Openings The DSC Research Group is always looking for student assistants and research associates who are passionate about research and innovation. Doctoral studies are also available in various fields. Our practice-oriented capstone projects and thesis topics Practical Final Theses: Final Thesis Topics in the Moodle Course! Are you looking for an exciting topic for your thesis? In our Moodle course, you’ll find current research questions from our ongoing projects and the lab. Get your thesis off to a strong start with a strong practical focus and excellent guidance! Click here for the Moodle course: https://elearning.hs-offenburg.de/moodle/course/view.php?id=7832 Note for companies: Do you have an exciting real-world project? We also collaborate on supervising external final theses in our areas of expertise. Feel free to contact us! Contact Lutz, Theo Prof. Dr.-Ing. +49 7803 9698-4451 theo.lutz@hs-offenburg.de

HS Offenburg Research Research Groups AI Media Business AIMB – AI Media Business In our research lab, we explore how artificial intelligence can be used responsibly in the media, the economy, and society. Our focus is not primarily on the regulatory perspective, but rather on the practical and economic applications of AI. We are guided by the central question: How can AI be used to have a targeted positive impact? A key focus of our work is on media, economic, and societal innovation driven by AI. We develop new AI-based media formats, such as conversational AI avatars for entertainment, media, and sports offerings. For decision-makers, supervisory board members, and portfolio managers, we develop AI agents that enable a faster understanding of key corporate metrics. In addition, we are working on Model Councils and AI loops to improve the quality of AI outputs and automation. In the social sector, for example, we develop multilingual and adaptive learning programs for students from vulnerable groups, as well as AI-supported approaches to career guidance for young people. Another focus is the economically viable use of AI, for example through the use of open-source AI and multi-model approaches. We view this as a key instrument of European technological sovereignty and, at the same time, as an opportunity to make AI applications accessible to a broader audience through lower costs. Furthermore, such approaches help companies develop new AI-based business models and position themselves for the future. In this context, we are also developing families of AI agents and context setups that enable new fields of application and business models. Finally, the holistic education of students is particularly important to us. In addition to technical skills, we place great emphasis on ethical, legal, economic, and social competencies. Our goal is to impart a deep understanding of what AI solutions actually mean in practice. This also includes evaluating AI outputs in terms of quality, content, acceptance, trust, and psychological impact. Ongoing Research Projects TripleA The TripleA research project, conducted in collaboration with Porsche Consulting, focuses on the optimization of multi-agent systems in a corporate context. Key research focuses include the orchestration of AI agents, context management, and the systematic evaluation of the developed systems. In addition, the project investigates how collaboration between AI agents and employees can be structured to increase acceptance while simultaneously improving the quality of work outcomes. The research is being conducted directly within a specific corporate environment by two research assistants under the academic supervision of Prof. Dr. Jürgen Seitz and Prof. Dr. Florian Landkammer. In the scientific analysis of the results, Hochschule Offenburg is collaborating with the research group led by Prof. Dr. Dominik Kanbach at the HHL Leipzig Graduate School of Management. At the same time, the project aims to lay the methodology and technological foundations for future innovations and product developments based on AI agents. Further areas of research include the use of so-called “model councils” to improve the quality of results, as well as the development of iterative feedback and learning loops that enable the agents to optimize their performance with increasing autonomy. LearnSphere LearnSphere is an empirically oriented research project designed to investigate the acceptance and intention to use an AI-powered tutor in the form of an interactive avatar within digital learning environments for small and medium-sized enterprises (SMEs). The learning platform and the AI tutor are being developed by a project partner from the business sector, while the participating research group is responsible for the independent scientific design, implementation, and evaluation of the study. The goal of the project is to address a scientific research question regarding the perception, acceptance, and use of AI-based avatar technologies in the context of corporate continuing education. The theoretical foundation is based on established models of technology acceptance, in particular the Technology Acceptance Model (TAM) and its extensions, which are empirically tested for the application context of AI-supported learning systems. In addition, constructs such as perceived comprehensibility, motivation, and subjective learning success are integrated into the research model. The empirical investigation is conducted using standardized quantitative surveys of specialists and managers from SMEs and is evaluated using a hypothesis-driven approach. The results contribute to the academic literature on the acceptance of AI-supported learning systems and enable the derivation of generalizable insights for the deployment of such technologies in the SME context. KISEE KISEE (AI-Based Skills Assessment and Development) is a collaborative research project led by mycelia gGmbH in Berlin and the Institute for Applied Artificial Intelligence at the Stuttgart University of Media. This research project aims to investigate how an AI-based advisor can help ensure equal opportunities in accessing future skills. People from households with limited educational opportunities and those with an immigrant background are expected to benefit particularly from this initiative. An interactive AI avatar is at the heart of the project and is designed not only to complement traditional counseling approaches such as chatbots or employment agencies but also to make them more accessible, scalable, and effective. The avatar offers personalized guidance, assesses existing skills, opens up new opportunities in the job market, and facilitates access to continuing education programs and certifications. Its effectiveness is being evaluated in three areas: In comparison with chatbots, the study examines whether using the avatar leads to more precise skill profiles and greater information gain. The Technology Acceptance Model (TAM) is used to assess acceptance and willingness to use the avatar. In addition, independent experts are reviewing the accuracy of the skills analysis performed by the interactive AI avatar. The goal is to make access to future-relevant skills more equitable and to create sustainable development opportunities for everyone. Completed Research Projects Value Tales The ValueTales research project examined how generative AI can help companies make data-driven decisions more quickly and with greater confidence. At the heart of the project is the concept of “Smart Executive Summaries”—clear, easy-to-understand reports automatically generated by a chatbot that translate complex KPI data into concrete recommendations for action, thereby serving as a digital decision-making partner. The accompanying study clearly demonstrates how AI chatbots support specialists and executives in decision-making processes and under what conditions they are accepted and used in everyday business operations. Based on an empirical study involving over 100 participants, the findings show that perceived added value is the key driver for adoption. AI is used primarily when it enables better, more precise, and immediately actionable decisions. At the same time, trust in data sources, transparency of results, and the quality of responses play a central role in acceptance. The findings also make it clear that time savings and efficiency gains are perceived as significant competitive advantages, and that intuitive use and low cognitive load facilitate adoption. Furthermore, organizational factors such as leadership, corporate culture, and digital competencies significantly influence adoption. ValueTales thus provides concrete guidelines for companies on how to effectively design and sustainably establish AI-powered decision support. TALAINTED TALAINTED is a collaborative research project between the Hacker School in Hamburg and the Institute for Applied Artificial Intelligence (IAAI) at Stuttgart University. The goal of the project was to investigate how AI-supported learning formats can sustainably inspire young people—particularly girls and socioeconomically disadvantaged groups—to pursue careers in the IT and digital industries during the career orientation phase. As part of the project, an innovative, multilingual online course was developed that relies on the use of virtual AI avatars. These avatars serve as digital learning guides and enable flexible, self-directed learning—regardless of location, time, or individual learning pace. Through step-by-step instructions, interactive elements, and unlimited opportunities for repetition, low-threshold access to programming content was created. The effectiveness of the approach was examined in a study involving 272 students aged 12 to 14. The results show that the AI-based learning format achieves significantly positive effects: Interest in programming increased markedly, as did the motivation to engage more deeply with digital topics. Participants also reported improved concentration, an easier understanding of the content, and increased enjoyment of learning. Interest in a future career in the IT field was also sustainably fostered. Furthermore, important insights were gained regarding the design of inclusive and effective digital learning offerings. In particular, it became clear that AI avatars can help reduce educational barriers and better support individual learning processes. A key outcome of the project is the development of a practical guide that helps schools and organizations independently implement AI-based learning formats. The insights and concepts gained through the project will be specifically shared to enable other educational stakeholders to develop comparable programs. The online course is available at the following link: https://hackersc.uber.space/talainted/ TALAINTED impressively demonstrates how artificial intelligence can be used in education to promote equal opportunities, establish innovative learning formats, and guide young people on their path toward a digital future. AIEDN In a world where education and technology are becoming increasingly intertwined, a fascinating question arises: Can semantic artificial intelligence revolutionize learning through educational videos? This question was the focus of the AIEDN (AI Education) project by the Institute for Applied Artificial Intelligence at HdM Stuttgart, thingsTHINKING GmbH, and math YouTuber Daniel Jung. After a year of intensive research, the project’s conclusion offers exciting insights into the future of learning. At the heart of the project was the development of a semantic AI learning assistant. This advanced tool understands learners’ questions on a semantic level and provides targeted answers from an extensive pool of educational content. It enables learners to formulate questions in everyday language and be directed straight to relevant sections in learning materials. As part of the project, researchers investigated whether the AI learning assistant not only makes learning more efficient and motivating but also whether it can facilitate long-term learning success and a deeper understanding of the topics covered. In addition, potential applications of AI learning assistants in corporate settings were explored. A particular priority for the project participants is to use the AI video assistant to provide all learners, regardless of their social background, with equitable access to education and individualized support, thereby taking an important step toward educational equity. The AI learning assistant can be used free of charge at www.aiedn.com . IKID Integrated Instruction on the Responsible Use of Artificial Intelligence Based on Physical-Virtual Demonstrators Artificial intelligence (AI) has become a key technology of the 21st century, permeating many aspects of our work and daily lives. Given this reality, there is a growing need to incorporate AI more fully into higher education. However, course offerings have often been limited to a single perspective—most commonly that of Informatik. The IKID project addressed this challenge with an integrated and innovative curriculum. IKID: An Integrated Approach to AI Education IKID pursued the goal of providing a holistic education for the AI experts of tomorrow. AI was examined not only from the perspective of Informatik, but also from the perspectives of Betriebswirtschaft, ethics, and law. This multi-perspective and practice-oriented approach aimed to equip students with all the necessary skills to implement AI projects successfully and responsibly. This qualification was certified with the “Interdisciplinary AI Competencies” certificate. Development and Evaluation: The Interdisciplinary Didactic Concept The IKID project encompassed the development, as well as the scientific research and evaluation, of an interdisciplinary didactic concept. This concept defined the methodology and content-related framework for a holistic AI education. Through continuous evaluation, the IKID team ensured that the curriculum met current requirements and was continuously optimized. The result is a field-tested and scientifically sound model for an interdisciplinary AI teaching concept. AI Education: Multi-Perspective and Practice-Oriented The courses began with fundamentals in Informatik, economics, ethics, and law to equip students with the tools for AI projects from their respective disciplines. The focus was on understanding the interests of the participating disciplines, leveraging synergies, and resolving conflicting goals. HdM students were able to regularly enroll in the interdisciplinary AI program starting in the 2023–24 winter semester. Physical-Virtual Demonstrators: Hands-On AI In addition to the introductory courses, the project team relied on the use of physical-virtual demonstrators. These brought AI to life for the students and provided opportunities for interaction and discussion. Thematically, the demonstrators represented various application areas of AI and gave students the opportunity to directly apply what they had learned. As part of integrated AI projects, for example, students took on the role of senior staff members—as in a case study—represented the interests of the participating disciplines throughout the process, and ultimately brought their project to a holistic success. In an AI sandbox developed specifically for the project, students were provided with a secure environment in which they could train and test AI algorithms themselves and develop their own projects. Outlook: An Open Offering for All Universities Upon completion of the project at the end of 2025, the IKID team made the developed materials and methods available as an “open-source solution.” Other universities can benefit from this and integrate the interdisciplinary AI exploratorium into their own teaching concepts. With the IKID project, the HdM took a decisive step toward forward-looking, interdisciplinary higher education that optimally prepares students for the challenges and opportunities of AI. What can AI do for me? The research project “What can AI do for me?” was launched in 2021 by the Institute for Applied Artificial Intelligence at the Stuttgart Media University (HdM), thingsTHINKING GmbH, and KENBUN IT AG. The goal of the project was to promote specialization in the field of digital value creation and to build bridges between businesses and the ever-evolving AI landscape. Following intensive research, the project launched the AI-based matching platform “WhatCanAIDoForMe.com ” in October 2021. Here, companies can describe their projects or challenges in text form using everyday language. The semantic matching system then identifies suitable AI applications and potential AI solution providers. At the same time, users receive an expert assessment of the value-creation potential of comparable projects. This is intended to help companies discover the diversity of AI applications and find the ideal project partner. The findings from the AI Value Creation study form the core of the platform. This study examines the multifaceted aspects of AI’s value creation potential in companies. In over 40 qualitative interviews, more than 90 AI use cases were identified and analyzed. The research findings shed light on both the challenges companies face when implementing AI and the broad spectrum of value creation potential that AI initiatives enable across all areas of the business. More Information Team Seitz, Jürgen Prof. Dr. juergen.seitz@hs-offenburg.de Maas, Laura laura.maas@hs-offenburg.de Gabrian, Janina +49 781 205-4243 janina.gabrian@hs-offenburg.de Kottmann, Sven sven.kottmann@hs-offenburg.de Landkammer, Florian Prof. Dr. rer. nat. +49 7803 9698-4443 florian.landkammer@hs-offenburg.de Moritz, Tobias tobias.moritz@hs-offenburg.de Richter, Karolin karolin.richter@hs-offenburg.de Vallé, Romain +49 781 205-4961 romain.valle@hs-offenburg.de

HS Offenburg Studies Prospective Students For us, studying means getting things done. At Hochschule Offenburg (HSO), technology and innovation are your tools. Here, you’ll apply your knowledge directly to real-world situations and grow through hands-on projects. Which field of study is right for you? Computer Science & AI, Technology & Environment, Health & Life Sciences, Media & Design, or Business & Management. Still figuring out your path? Get personalized advice or take advantage of our orientation programs. Why study at Hochschule Offenburg? We believe in hands-on learning and real-world experience, which is why we offer you much more than just knowledge: practical training, a strong community, and a college experience you’ll love. Here’s what makes HSO so special: Openness You’re welcome here, no matter where you’re from. Here you’ll meet people from all walks of life, with different backgrounds, life experiences, and ideas. This diversity is our strength. Practice No more just theory: with us, you get to do the work. You’ll apply your knowledge directly in labs and projects. And during your practical semester, you’ll gain valuable experience in a real-world setting. Teaching Our instructors will equip you with the fundamentals and the latest research findings. You’ll have the freedom to get started right away. Because we learn from one another and work together to find solutions. Learning Short communication channels, quick responses: Your instructors are here for you. You can find additional learning support from our tutors, at the learning center, and through our learning apps. Plus, you get free access to AI language models and a wide range of AI tools. Careers We have strong ties with companies in the region. For you, this means quick access to top employers. Your final thesis often serves as your ticket to your first job. Region Right in the heart of the Ortenau region, close to the Black Forest and just a stone’s throw from France and Switzerland. Plus, there are exciting startups, medium-sized companies, and large corporations that could be your future employers. International Broaden your horizons! How about a semester or an internship abroad? Or an international degree program, or a double degree? We open up new opportunities for you through partnerships and bring international students right to campus. Campus Life It’s all here: college sports, the orchestra, the language café, barbecues at Gifizsee, or cozy game nights and pub crawls. Discover new hobbies, make new friends, or just enjoy your time. Hands-on projects In our student projects, you’ll work interdisciplinary to tackle real-world challenges. You’ll tinker with race cars, program robots, or set new records. So get involved, push yourself to new heights, and work as a team to create something you can be truly proud of. We offer nearly 30 bachelor's programs and about 25 master's programs in the fields of engineering, business, and media. Click through to learn more about our programs. Academic Advising Select a degree program Icon chevron-slim-down To the home page Offenburg University of Applied Sciences Select a degree program Icon cross-slim Close dialog Degree Bachelor | 0 Master | 0 Department Health & Life Sciences | 0 Informatics & KI | 0 Media & Design | 0 Orientation & Getting Started | 0 Technology & Environment | 0 Business & Management | 0 Studymodel Double Degree | 0 International | 0 Teacher training | 0 startING | 0 StudyPLUS | 0 study courses found Studycourse Degree Departments starts of study Angewandte Informatik Bachelor Informatics & KI Winter semester Angewandte Künstliche Intelligenz Bachelor Informatics & KI Winter semester Applied Research Master Health & Life Sciences, Informatics & KI, Technology & Environment Summer semester Betriebswirtschaft Bachelor Business & Management Summer and winter semesters Betriebswirtschaft Master Business & Management Summer and winter semesters Biomechanik Bachelor Health & Life Sciences Winter semester Biotechnologie Bachelor Health & Life Sciences Winter semester Biotechnology Master Health & Life Sciences Winter semester Communication and Media Engineering Master Technology & Environment Winter semester Dialogmarketing und E-Commerce Master Business & Management Summer and winter semesters Digital Engineering Bachelor Technology & Environment Summer and winter semesters Digital Public Management and Consulting Bachelor Business & Management Winter semester Digitale Technologien im Maschinenbau Master Technology & Environment Summer and winter semesters Einstiegssemester startING Bachelor Orientation & Getting Started Summer and winter semesters Elektrotechnik / Informationstechnik Master Technology & Environment Summer and winter semesters Elektrotechnik/Informationstechnik Bachelor Technology & Environment Winter semester Elektrotechnik/Informationstechnik 3nat Bachelor Technology & Environment Winter semester Elektrotechnik/Informationstechnik PLUS Pädagogik Bachelor Technology & Environment Winter semester Energie- und Gebäudetechnik Bachelor Technology & Environment Winter semester Enterprise and IT Security Master Informatics & KI Winter semester Gesundheitsmanagement und Digital Health Bachelor Health & Life Sciences, Business & Management Winter semester Höheres Lehramt an Beruflichen Schulen - Ingenieurpädagogik (Medientechnik/Wirtschaft) Master Media & Design Summer semester Höheres Lehramt an Beruflichen Schulen – Ingenieurpädagogik (Elektrotechnik/Informationstechnik) Master Technology & Environment Summer semester Höheres Lehramt an Beruflichen Schulen – Ingenieurpädagogik (Informatik/Wirtschaft) Master Technology & Environment Summer semester Höheres Lehramt an Beruflichen Schulen – Ingenieurpädagogik (Mechatronik) Master Informatics & KI Summer semester Informatik Master Informatics & KI Summer and winter semesters International Business Consulting Master Business & Management Winter semester International Management Logistics Bachelor Business & Management Winter semester Maschinenbau Bachelor Technology & Environment Winter semester Maschinenbau / Mechanical Engineering Master Technology & Environment Summer and winter semesters Mechanical Systems Engineering Bachelor Technology & Environment Winter semester Mechatronik PLUS Pädagogik Bachelor Technology & Environment Winter semester Mechatronik und Autonome Systeme Bachelor Technology & Environment Winter semester Mechatronik und Robotik Master Technology & Environment Summer and winter semesters medien und kommunikation Bachelor Media & Design Summer and winter semesters Medien und Kommunikation Master Media & Design Summer and winter semesters Mediengestaltung und Produktion Bachelor Media & Design Summer semester Medientechnik/Wirtschaft PLUS Pädagogik Bachelor Media & Design Winter semester Medizintechnik Master Health & Life Sciences, Technology & Environment Summer and winter semesters Medizintechnik Bachelor Health & Life Sciences, Technology & Environment Winter semester Part-Time General Management Master Business & Management Winter semester Process Engineering Master Technology & Environment Winter semester Renewable Energy and Data Engineering Master Technology & Environment Winter semester Sustainable Business Development Master Technology & Environment, Business & Management Winter semester Umwelttechnologie Bachelor Technology & Environment Winter semester Unternehmens- und IT-Sicherheit Bachelor Informatics & KI, Business & Management Winter semester Virtuelle Welten und Game Technologies Bachelor Informatics & KI, Media & Design Winter semester Wirtschaftsinformatik Master Informatics & KI, Business & Management Summer and winter semesters Wirtschaftsinformatik Bachelor Informatics & KI, Business & Management Winter semester Wirtschaftsinformatik PLUS Pädagogik Bachelor Informatics & KI Winter semester Wirtschaftsingenieurwesen Master Business & Management Summer and winter semesters Wirtschaftsingenieurwesen Bachelor Technology & Environment, Business & Management Summer and winter semesters Wirtschaftspsychologie Master Business & Management Summer semester Wirtschaftspsychologie Bachelor Business & Management Summer and winter semesters Icon chevron-up Back to the degree program filters Come by and check it out Wondering what it’s like to study at HSO? Why not give it a try? Attend real lectures during our trial study program over the fall or spring break. Look over our professors’ shoulders in the labs at our Open Campus event this summer. Or get inspired at the state-wide College Information Day in November. Orientation Programs Here's what's coming up next Bring the campus to your smartphone With the HS Offenburg app, you’ll always be up to date—even if you’re not yet a student here. Just switch to visiting mode and check the latest announcements, important dates, or the schedule for our upcoming events anytime. That way, you’ll never miss an Open Campus or Info Day again. Just download the app for free from the Google Play Store or App Store and get a glimpse into campus life with no strings attached. Respect for math and physics? You’re not alone in this! These subjects are the language of technology and a foundation you can always rely on. Because no matter how rapidly the world of technology evolves, a strong foundation in math and physics will help you understand the innovations of today and tomorrow. In our preparatory courses, we’ll get you ready for your first lectures in math, physics, and programming. Together, we’ll refresh your high school knowledge and fill in any gaps. Information & Registration Still not sure which engineering program is right for you? startING is our groundbreaking program designed to help you get started in your engineering studies. Spend one semester exploring our engineering disciplines and decide which one is right for you. First-Year Semester: startING Student projects Previous slide Icon chevron-left Next slide Icon chevron-right Schluckspecht Magma Sweaty Black Forest Formula Team AG Nachhaltigkeit Other projects OG – The Podcast: A Peek Behind the Scenes Want to know what it’s really like at Hochschule Offenburg? Then give it a listen! In our podcast, you’ll get a real sense of everyday life on campus and exciting insights into your future career. Media students at HSO take you on a tour, introduce you to inspiring people, and show you what our university and the region have to offer. Give it a listen and find out more! Spotify Apple Podcasts Deezer Amazon Music

HS Offenburg Studies Bachelor's Programs Find the bachelor's program that's right for you Your bachelor’s program combines theory with practice right from the start. During the first two semesters, you’ll learn the fundamentals so you can get off to a solid start in your field. You’ll study in modern labs where you can put your knowledge to the test right away. Starting in the third semester, you’ll deepen your knowledge based on your interests: Depending on your program, you’ll choose your areas of focus from various required electives or specializations and apply your knowledge directly in a company during your practical semester. And after that? You’ll be ready for your career, or—in many fields—you can find the right master's degree here with us. Academic Advising Student Projects Degree Bachelor | 0 Master | 0 Department Health & Life Sciences | 0 Informatics & KI | 0 Media & Design | 0 Orientation & Getting Started | 0 Technology & Environment | 0 Business & Management | 0 Studymodel Double Degree | 0 International | 0 Teacher training | 0 startING | 0 StudyPLUS | 0 study courses found Studycourse Degree Departments starts of study Angewandte Informatik Bachelor Informatics & KI Winter semester Angewandte Künstliche Intelligenz Bachelor Informatics & KI Winter semester Applied Research Master Health & Life Sciences, Informatics & KI, Technology & Environment Summer semester Betriebswirtschaft Bachelor Business & Management Summer and winter semesters Betriebswirtschaft Master Business & Management Summer and winter semesters Biomechanik Bachelor Health & Life Sciences Winter semester Biotechnologie Bachelor Health & Life Sciences Winter semester Biotechnology Master Health & Life Sciences Winter semester Communication and Media Engineering Master Technology & Environment Winter semester Dialogmarketing und E-Commerce Master Business & Management Summer and winter semesters Digital Engineering Bachelor Technology & Environment Summer and winter semesters Digital Public Management and Consulting Bachelor Business & Management Winter semester Digitale Technologien im Maschinenbau Master Technology & Environment Summer and winter semesters Einstiegssemester startING Bachelor Orientation & Getting Started Summer and winter semesters Elektrotechnik / Informationstechnik Master Technology & Environment Summer and winter semesters Elektrotechnik/Informationstechnik Bachelor Technology & Environment Winter semester Elektrotechnik/Informationstechnik 3nat Bachelor Technology & Environment Winter semester Elektrotechnik/Informationstechnik PLUS Pädagogik Bachelor Technology & Environment Winter semester Energie- und Gebäudetechnik Bachelor Technology & Environment Winter semester Enterprise and IT Security Master Informatics & KI Winter semester Gesundheitsmanagement und Digital Health Bachelor Health & Life Sciences, Business & Management Winter semester Höheres Lehramt an Beruflichen Schulen - Ingenieurpädagogik (Medientechnik/Wirtschaft) Master Media & Design Summer semester Höheres Lehramt an Beruflichen Schulen – Ingenieurpädagogik (Elektrotechnik/Informationstechnik) Master Technology & Environment Summer semester Höheres Lehramt an Beruflichen Schulen – Ingenieurpädagogik (Informatik/Wirtschaft) Master Technology & Environment Summer semester Höheres Lehramt an Beruflichen Schulen – Ingenieurpädagogik (Mechatronik) Master Informatics & KI Summer semester Informatik Master Informatics & KI Summer and winter semesters International Business Consulting Master Business & Management Winter semester International Management Logistics Bachelor Business & Management Winter semester Maschinenbau Bachelor Technology & Environment Winter semester Maschinenbau / Mechanical Engineering Master Technology & Environment Summer and winter semesters Mechanical Systems Engineering Bachelor Technology & Environment Winter semester Mechatronik PLUS Pädagogik Bachelor Technology & Environment Winter semester Mechatronik und Autonome Systeme Bachelor Technology & Environment Winter semester Mechatronik und Robotik Master Technology & Environment Summer and winter semesters medien und kommunikation Bachelor Media & Design Summer and winter semesters Medien und Kommunikation Master Media & Design Summer and winter semesters Mediengestaltung und Produktion Bachelor Media & Design Summer semester Medientechnik/Wirtschaft PLUS Pädagogik Bachelor Media & Design Winter semester Medizintechnik Master Health & Life Sciences, Technology & Environment Summer and winter semesters Medizintechnik Bachelor Health & Life Sciences, Technology & Environment Winter semester Part-Time General Management Master Business & Management Winter semester Process Engineering Master Technology & Environment Winter semester Renewable Energy and Data Engineering Master Technology & Environment Winter semester Sustainable Business Development Master Technology & Environment, Business & Management Winter semester Umwelttechnologie Bachelor Technology & Environment Winter semester Unternehmens- und IT-Sicherheit Bachelor Informatics & KI, Business & Management Winter semester Virtuelle Welten und Game Technologies Bachelor Informatics & KI, Media & Design Winter semester Wirtschaftsinformatik Master Informatics & KI, Business & Management Summer and winter semesters Wirtschaftsinformatik Bachelor Informatics & KI, Business & Management Winter semester Wirtschaftsinformatik PLUS Pädagogik Bachelor Informatics & KI Winter semester Wirtschaftsingenieurwesen Master Business & Management Summer and winter semesters Wirtschaftsingenieurwesen Bachelor Technology & Environment, Business & Management Summer and winter semesters Wirtschaftspsychologie Master Business & Management Summer semester Wirtschaftspsychologie Bachelor Business & Management Summer and winter semesters Icon chevron-up Back to the degree program filters