Zur Person

Akademischer Werdegang

Seit SS 2025: Hochschule Offenburg, Deutschland; Professur für Wirtschaftspsychologie

2011 – 2014: Aarhus University, Dänemark; Promotion zum Doktor der Wirtschaftswissenschaft (Ph.D.)

2008 – 2010: Universität Erfurt, Deutschland; Masterstudium der Psychologie (M.Sc) 

2005 – 2008: Hochschule Harz, Wernigerode, Deutschland; Bachelorstudium der Wirtschaftspsychologie (B.Sc.)

Berufstätigkeit

07.2018 - 01.2025: Associate Director bei isi - sensory futures, Institut für Sensorikforschung und Innovationsberatung GmbH, Hamburg, Deutschland

10-2014 – 06.2018: Senior Managerin bei isi - sensory futures, Institut für Sensorikforschung und Innovationsberatung GmbH, Göttingen, Deutschland

03.2015 – 02.2017: Lehrbeauftragte an der Hochschule Harz, Wernigerode, Deutschland

12.2010 – 04.2014: Wissenschaftliche Mitarbeiterin am MAPP Center, Aarhus University, Dänemark 

04.2013 – 09.2013: Gastforscherin am Center for Decision Research, University of Chicago, Booth School of Business, USA 

Publikationen

2026

Part of a Book

Alexandra A. Kraus, Betina Piqueras-Fiszman

Measuring implicit associations in food-related consumer research

Methods in Consumer Research : Theoretical and Practical aspects , Gastón Ares, Paula Varela (Eds.) Woodhead Publishing: Cambridge, MA, 2., pp. 441-458, 2026

BibTeX | RIS | DOI

2019

Article

Ida Ninett Skovgaard K. Andersen, Alexandra A. Kraus, Christian Ritz, Wender L.P. Bredie

Desires for beverages and liking of skin care product odors in imaginative and immersive virtual reality beach contexts

Food Research International , Vol.117, pp. 10-18, 2019

BibTeX | RIS | DOI

2016

Article

Alexandra A. Kraus, Betina Piqueras-Fiszman

Sandwich or sweets? An assessment of two novel implicit association tasks to capture dynamic motivational tendencies and stable evaluations towards foods

Food Quality and Preference , Vol.49, pp. 11-19, 2016

BibTeX | RIS | DOI

2015

Article

Alexandra A. Kraus, Joachim Scholderer

Indirect Measurement of Motivation ; Developing and Testing a Motivational Recoding-Free Implicit Association Test (m-IAT-RF)

Social Psychology , 46(3), pp. 142-156, 2015

BibTeX | RIS | DOI

Nadav Klein, Igor Grossmann, Ayse K. Uskul, Alexandra A. Kraus, Nicholas Epley

It pays to be nice, but not really nice: Asymmetric reputations from prosociality across 7 countries

Judgment and Decision Making , 10(4), pp. 355-364, 2015

BibTeX | RIS | DOI

2014

Article

Betina Piqueras-Fiszman, Alexandra A. Kraus, Charles Spence

“Yummy” versus “Yucky”! Explicit and implicit approach–avoidance motivations towards appealing and disgusting foods

Appetite , Vol.78, pp. 193-202, 2014

BibTeX | RIS | DOI