Inhalte:

Introduction: Motivation for going International, History
Political and Economical Environment (Opportunities and Risks)
Culture Issues Acting International
Multinational Co-operation and its strategies

Lernziele:

Understanding of the global platform where business is done.
Knowledge and experience to manage business internationally.

Will be announced by the docent at the beginning of the semester.

Further readings:

• Hill, C.W. (2009): International Business, McGraw-Hill
• International Edition, New York.
• Hofstede, G.: Cultures and Organisations, 2.Edition, McGraw-Hill, New York, USA

Inhalte:

• Internationale Unternehmensanalyse
• Die Geschäftsmodell-CANVAS
• Die Zusammenhänge zwischen Management und Marketing
• Internationale Marketingforschung
• Länder-Risiko-Analysen
• Internationale Markteintritts- und Bearbeitungsstrategien
• Besonderheiten des internationalen Marketing-Mix
• Generierung von Kundeninformationen
• Strategische Optionen im Rahmen eines Geschäftsmodells
• Szenariotechniken
• Aspekte der Globalisierung

Lernziele:

Die Studierenden können

• ein Geschäftsmodell einfach und prägnant darstellen
• beherrschen Methoden zur Erfassung der ausländischen Marktdaten und des  jeweiligen Marktumfeldes
• können Länder-Risiko-Analysen durchführen
• geeignete Markteintritts- und Marktbearbeitungsstrategien fallbezogenen anwenden

• Vorlesungscharts und Übungsfälle sind als Power-Point-Charts im Intranet verfügbar
• Backhaus, K./Büschken, J./ Voeth, M. (2010): Internationales Marketing, 6. überarb. Auflage, Stuttgart
• Meffert, H./ Bolz, J. (2001): Internationales Marketing-Management, 3. überarb. u. erg. Auflage, Kohlhammer
• Business Model Generation, von Osterwalder und Pigneur (2011)

The course content can be split into three parts.
Part I: Using a business simulation (EasyManagement by Topsim) the students have to make management decisions in teams primarily based on financial information like annual reports, market reports, cost management reports and environmental information.
Part II focusses on the financial reports offered by the simulation. The student-teams have to rebuild these reports using spreadsheet software to understand the interdependencies and to have a basis for further planning periods and to evaluate reasons for possible differences.
In Part III the student teams have to prepare a management report on their entity and results and have to present it to a virtual Shareholder's meeting. All parts are accompanied with adequate and comprehensive guidance by the docent.

Lernziele:
Students learn to adequately adopt ,read and interpret financial management reports for management decision making under german and international financial reporting standards.

EasyManagement manual by Topsim.
Annual reports under IAS/IFRS, e.g. Annual report example PWO-Group Oberkirch.
Seyfriedt, Thilo: IFRS@Examples, CreateSpace, available at the library for every student.
Most recent IAS/IFRS-pronouncements.under e.g. EU-IFRS-Standards-online