Economics, Trade and Business Processes

Economics, Trade and Business Processes

Successful companies are not only the result of technical innovations. Efficient production planning and logistics (e.g. virtual factory), clever business models (e.g. e-commerce), market-oriented innovation management as well as international financing instruments are also crucial factors for success.

The Institute for Trade and Innovation (IfTI) is a key contributor in this research area at Hochschule Offenburg.

Title Geschäftsmodellperspektive auf Blue Ocean Strategie
Short Name Blue Ocean Strategie
Year Of Acquisition 2016
Project Managers Denne, Bernhard, Prof. Dr.
Faculties W
Institution