Betriebswirtschaft

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Business Department

Module manual

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Marketing 2

Teaching methods Lecture/Lab
Duration 1 Semester
Hours per week 6.0
Overview
Classes 90 h
Individual / Group work: 150 h
Workload 240 h
ECTS 8.0
Recommended semester 4. Semester
Frequency Every sem.
Lectures

Quantitative Methoden im Marketing

Type Lab
Nr. B+W0135
Hours per week 2.0

Dienstleistungs- und Investitionsgütermarketing

Type Lecture
Nr. B+W0134
Hours per week 2.0

Konsumentenverhalten und Marketingforschung

Type Lecture
Nr. B+W0133
Hours per week 2.0
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