Betriebswirtschaft

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Business Management

Prerequisite

Knowledge of basic strategic analysis tools, proficiency in scientific-academic working methods
Teaching methods Lecture/Seminar
Learning target / Competences

Students understand the importance of strategic management for corporate management. They know basic CSR concepts and their application in a strategic context and can apply these to use situations. They understand the guiding principle of sustainability as a normative framework for business model development.
The course is designed to promote an ability to think in a networked manner.
Duration 1 Semester
Hours per week 4.0
Overview
Classes 60 h
Individual / Group work: 120 h
Workload 180 h
ECTS 6.0
Requirements for awarding credit points

Strategic Management: written exam (K60)
Corporate Social Responsibility Seminar (CSR): term paper and oral presentation (HA+RE)
Weighting HA+RE: 75 % term paper, 25 % oral presentation
Responsible person

Prof. Dr. Sybille Schwarz
Recommended semester 6. Semester
Frequency Every sem.
Usability

Degree program:
Betriebswirtschaft
Lectures

Strategic Management

Type Lecture
Nr. B+W0156
Hours per week 2.0
Content
  • Schools of thought on strategy formation (prescriptive and descriptive)
  • The business model as an expression of strategy
  • Principles of dynamic strategies
  • Strategic concept formation (information analysis, strategy development, strategy implementation, strategy review)
  • Newer approaches to strategy research and practice
Literature

Lombriser, R./Abplanalp, P. A. (2018): Strategisches Management, 7. ed., Zürich.
Bea, F.X./Haas, J. (2019): Strategisches Management, 10. ed., Stuttgart.
Gassmann, O. u.a. (2017): Geschäftsmodelle entwickeln, 2. ed., Munich.
Müller-Stewens, G./Lechner, C. (2016): Strategisches Management. 5. ed., Stuttgart.

Corporate Social Responsibility Seminar

Type Seminar
Nr. B+W0157
Hours per week 2.0
Content

Conceptual foundations of corporate social responsibility and their application in business contexts
Literature

Baumast, A. et al. (2019): Betriebliche Nachhaltigkeitsleistung messen und steuern, Stuttgart.
Brühl, R. (2018): Corporate Social Responsibility, Munich.
Pufe, I. (2017): Nachhaltigkeit, 3. ed., Munich and Constance.
Wunder, T. (ed.) (2017): CSR und Strategisches Management.
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