Betriebswirtschaft

Module manual

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Global Business

Prerequisite

Foundations of international trade

Teaching methods Lecture/Seminar
Learning target / Competences

Students will understand the importance of international trade relations, their causes and effects in connection with finding solutions to practice-oriented problems in companies that already operate on international markets or want to open up foreign markets. They will be able to apply basic models for analyzing trade theory and policy issues to concrete corporate situations. Students will also learn how to analyze competitors, successfully position companies and enter foreign markets. They are familiar with the structure and organizational forms of internationally active companies and master basic models for solving problems in personnel recruitment and management in an international context. Through project work in small groups, students' social skills are strengthened in addition to their methodological skills.

Duration 1 Semester
Hours per week 4.0
Overview
Classes 60 h
Individual / Group work: 120 h
Workload 180 h
ECTS 6.0
Requirements for awarding credit points

Module assessment: Written exam (K60) and project work (PR)
Weighting: 50% K60, 50% PR

Responsible person

Prof. Dr. Thomas Baumgärtler

Recommended semester 1. oder 2. Semester
Frequency Annually (ss)
Usability

Betriebswirtschaft (Master)

Lectures

International Economics

Type Lecture
Nr. W1185
Hours per week 2.0
Content
  • Causes and importance of international trade
  • Production possibilities and trade advantages
  • Explanatory approaches to international trade
  • Welfare effects of free trade
  • Guiding principles and instruments of foreign trade policy
  • Types and effects of tariffs
  • Foreign trade and national economic policy
  • World trade and international institutions
  • International flows of goods and capital, balance of payments
  • Nominal and real exchange rates
  • Exchange rate regime and its formation
  • International monetary systems
  • Country analyses
Literature

Eibner, W. (2006): Anwendungsorientierte Außenwirtschaft: Theorie & Politik, 1st ed. (Understanding International Trade: Theory & Policy, 1st edition), Munich/Wien.
Hamilton, L. / Webster, P. (2018): The International Business Environment. 4th edition, New York u.a.
Krugman, P./ Obstfeld M. / Melitz, M. J. (2018): International Economics: Theory & Policy. 11th edition, Boston.
Mankiw, N. G. / Taylor, M. P. (2020): Economics, 5th edition, London.
Mankiw, N.G. / Taylor M. P. (2020): Macroeconomics, 5th edition, London.
Morrison, J. (2017): The Global Business Environment. Challenges and Responsibilities, 4th edition, New York u.a
Rübel, G. (2013): Außenwirtschaft – Grundlagen der realen und monetären Theorie, Munich.
Sperber, H. / Sprink, J. (2012): Internationale Wirtschaft und Finanzen. 2nd ed., Munich.
Lecture script

Global Business Research Project (engl.)

Type Seminar
Nr. W1186
Hours per week 2.0
Content
  • International Business Environment: Globalization, development of industrialized and developing countries as well as political, economic, legal and cultural differences
  • Strategy and structure of international business: methods and tools for analyzing markets and competitors, positioning in a global context, expansion strategies, including market entry and strategic alliances
  • International management and business operations: organizational design of multinational, international and global companies as well as decision-making processes in R&D, production and marketing in an international context
  • Global human resources management: strategic issues in personnel recruitment, leadership and development, management of expatriates
Literature

Fatehi, K./ Choi, J. (2019): International Business Management. 2nd edition, Cham.
Hale, T./ Held, D. (eds.) (2017): Beyond Gridlock. Cambridge.
Klasen, A. (ed.) (2020): The Handbook of Global Trade Policy. Oxford.
Maylor, H./ Blackmon, K. (2005): Researching Business and Management. New York.
Morschett, D./ Schramm-Klein, H./ Zentes, J. (2015): Strategic International Management. 3. ed., Wiesbaden.
Saunders, M.N.K./ Lewis, P./ Thornhill, A. (2019): Research Methods for Business Students. 7th edition, Harlow.

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