In the following semester, Prof. Stephen Drew, from the Florida Golf Coast University will continue the IBC-tradition of having American guest professors teaching in the program.
International Center
Professor from the University of South Florida teaching in the MBA program IBC
In the summer semester 2012, for the first time, Prof. Dr. Ron Lennon from the University of South Florida, was teaching in the MBA-program International Business Consulting (IBC) in Gengenbach.
At the University of South Florida, he is responsible for the area of marketing on postgraduation level. He is a specialist in internet marketing and has taken over the second block of the course Marketing Management which is part of the IBC-program. The typical American didactical approach, which is, in certain parts, fundamentally different from the typical German approach, was very interesting and enriching for all participants.