|Learning target / Competences||
Students are able to apply the methods and tools of customer relationship management and transfer the knowledge gained to various industries. Through insight into a common CRM software, they also expand their IT knowledge in this area. Using practical case studies and a real company project, each worked on in small groups, students expand their social competence and communication skills.
|Hours per week||6.0|
|Requirements for awarding credit points||
Module assessment: Written exam (K60) and project work (PR)
Prof. Dr. Larissa Greschuchna
|Recommended semester||1. or 2. semester|
Customer Relationship Management